Identifying Barriers to the Establishment of Strategic Management based on the SWOT Model

Abstract

In the current unstable world, where environmental changes and changes are accelerating, effective management of organizations is not possible except with a proper understanding of the conditions and requirements around them. The management of today's and tomorrow's organizations will face challenges that solutions based on past experiences and old teachings will not meet the truth that is accepted in a universally accepted interpretation as "strategic" management and strategic planning. The purpose of this study is to identify and investigate the various dimensions of the process and barriers to the establishment of strategic management in knowledge-based companies located in the science park based on the SWOT model. Therefore, the statistical population of this study consists of managers working in knowledge-based companies located in the science park, whose number is 250 people, so we obtained a sample size of 123 people with Cochran's formula. The method of the present research is a descriptive survey and applied in terms of purpose. The researcher-made questionnaire is based on the Likert five-dimensional spectrum, the validity, and reliability of which were confirmed. To analyze the research questions, a one-group t-test was used. The research findings showed that internal and external factors are effective in the establishment of strategic management in knowledge-based companies located in the science park. "Training of all managers and employees on the importance of strategic management" and the most important role of external factors "full reliance of the country's economy on export earnings" on the establishment of strategic management in knowledge-based companies located in the science park.