Abstract
This research aims to identify barriers to the implementation of local transport policy by exploring bus policy implementation in Great Britain. The methodology is based on an online survey with 56% of local authorities and follow-up interviews with 10 of those officers, analysed via a ten-point hybrid theory. The greatest challenges faced by local authorities included the availability of financial and staff resources, the existence of a clear policy document and inter-organisational communication. The relationship between setting policy objectives, selecting suitable measures to achieve those objectives, and setting and monitoring targets was identified as key to successful policy implementation.
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