Abstract
This paper outlines a theoretically driven approach to identifying strategic audiences for nonformal environmental education and communication efforts, and offers a rationale for determining message content for site-based interpretive programs aimed at modifying the behaviors of two strategic audiences—on-site visitors and local communities. The role each of these audiences might play in resource protection and examples of theoretically derived messages that might be used to influence their behavior are discussed. Drawing on the Theory of Reasoned Action and the Theory of Planned Behavior, a framework is outlined for designing effective environmental education and communication interventions for replacing and modifying problematic environmental behaviors in and adjacent to protected areas. Representative research issues pertaining to both the design and the evaluation of communication interventions are also presented.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.