Abstract
The expansion of the white goods industry is directly related to the level of consumer contentment, the quality of after-sale care, and the likelihood of future product purchases. To ensure customer happiness, businesses must do things like promptly replacing broken components throughout the product's warranty term and providing straightforward instructions for obtaining assistance. It is crucial for companies selling consumables like home items, pet food, cosmetic basics, and baby supplies to encourage consumers to renew their supply on a regular basis. This is the type of purchasing behavior that may increase ROI and guarantee long-term success. White-goods repurchase intent was analyzed in this research. Because of this, the Kendall's W test is used to determine whether or not there is a statistically significant difference between groups that otherwise seem the same.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Mathematical Statistician and Engineering Applications
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
