Identification of Social Media Addiction Levels on "TikTok" Among Students Using Mamdani Fuzzy Logic

Abstract

According to data from the Global Web Index in their early 2023 survey, advertising sources published by Byte Dance indicate that TikTok has 109.9 million users aged 18 and above in Indonesia alone. This highlights the inevitable trend of teenagers becoming addicted to social media, particularly the TikTok app. Related parties are starting to notice this addiction issue, along with a noticeable decline in academic performance, possibly as a result of students neglecting their time by spending it on social media (TikTok). Analyzing variables such as usage duration, productivity impact, and neglect of social interactions aims to measure TikTok addiction among students using the Mamdani fuzzy logic method. Of the 75 respondents surveyed, 17.33% were identified as "Not Addicted", 72% were identified as "Addicted", and the remaining 10.67% were identified as "Highly Addicted". The results show that most students are already identified as addicted to TikTok. The Mamdani fuzzy logic method is considered effective in handling uncertainties in human behaviour. By utilizing MATLAB’s Fuzzy Logic Toolbox, this research models and evaluates addiction levels, providing insights to reduce excessive TikTok usage. This study also provides a strong foundation for future research exploring social media addiction on other platforms or among different populations. It encourages using technologies like MATLAB’s Fuzzy Logic Toolbox in educational contexts to address other complex problems.