Abstract
This article uses the 1967 Ideal Home Exhibition in Accra as a window onto understanding connections between gender and consumerism in postcolonial Ghana. Drawing upon newspapers, comics and novels, it argues that the home was placed at the centre of national debates about economic recovery and political stability. Major goals of attracting Western investors and building Ghana's private sector simultaneously promoted conservative gender roles and restrictions on consumer behaviour. Cultural stereotypes targeting the consumption habits of women and youth intensified in the postcolonial period, masking larger issues like unstable wages, increasing foreign debts, high costs of living and government corruption.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
