ICT-Based Business Communication with Customers in the 4th Industrial Revolution Era

Abstract

Objectives: As information and communications technologies (ICTs) such as augmented reality, virtual reality, IoT, and artificial intelligence are developed rapidly, the general public is becoming familiar with ICT technologies. Companies should innovate their communication methods to the public who are familiar with these ICT technologies. We need to actively incorporate ICT technologies to create creative ways of communicating our companies to our customers. Methods: The latest ICT technologies (augmented reality, artificial intelligence, IoT, self-driving car, etc.) are used to review the methods with cases in which they communicate with customers and present effective ICT technology-based solutions. Results: If new media services such as augmented reality, various quiz shows, and interactive TV are utilized, customers can be brought to stores, shopping malls, and various contents through indirect and unique experiences. In the future, if self-driving cars are commercialized in earnest, hundreds of millions of drivers will have a leisurely time inside self-driving cars. Several content companies have come up with ways to communicate with customers through screens and virtual reality inside self-driving cars. Conclusions: The development of ICT technology provides companies with new opportunities for communication. Communication methods with customers using ICT technology are always changing. Already, communication methods that use drones and ASMD (Adoptive Source Multi Device) have become out of fashion even before they become popular. ICT changes quickly; it must actively replicate the methods used in other industries and quickly utilize them.