Abstract
This study investigates how hyperlocal entrepreneurs interpret and undertake the role of accountable journalism, but it still acknowledges the many roles hyperlocal news may hold in a local community. The analysis is built on the approaches within this group toward (1) business and (2) journalism. The findings suggest that the focus of (A) nonprofit/nonprofessional could be to mirror community events, often as a “positive” counter-image. Within (B) nonprofit/professional, interrogative reporting could be viewed as a contribution to the common good. Niches of news alerts and partnership content are found within (C) for-profit/nonprofessional, while a full news standard is the (struggling) ambition within (D) for-profit/professional. The argument can be made that a deeper understanding of how media accountability can be addressed and/or promoted in this diverse sector of scarce resources is a vital question for policymakers, educational institutions and the public – as well as for the future of local journalism.
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