Abstract
This study investigated the potential strategies and related motivation factors that are required for the recruitment and retention of Generation Y, which is the fastest growing segment of today’s workforce that has higher expectations compared to previous generations. As Generation Y forms the majority of today's businesses and will have a significant role in shaping the future business world, managers and human resource specialists need effective strategic plans to attract this generation to their business. A survey prepared in the light of the studies in the literature was conducted on 100 human resources specialists and managers from 46 large-scale enterprises registered to the Gaziantep Chamber of Industry and Commerce. The study determined that the work-life balance, training opportunities and team work sub dimension, the leadership and mentoring programs sub dimension and the taking responsibility sub dimension, which motivate Generation Y, have effects on the strategies for the recruiting and retention of Generation Y.
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