Human Resource Development Strategies in Indian Telecommunication Industry with Special Reference to Bharti Airtel Limited-An Empirical Study

Abstract

After the technological development and highly acceptable technological market, Human Resource Development (HRD) strategies are now securing a very prominent place in the organisation. Successful implementation of HRD strategies results in increasing the success rate of organisation as well. The telecommunication sector is one of the fastest growing sectors in India nowadays. For meeting the change, this sector is also dealing with the changing needs of human resources (HR) domain. Human resources are the most important element in the organisation. Human Resource Management (HRM) professionals have to take certain initiatives in the form of HRM development practices to deal with these changes. This study is an attempt to study the HRD strategies practiced in Bharti Airtel Ltd. and to find out the HRD strategies prevailing in the telecom sector. A well-structured questionnaire was developed. A sample of 200 employees working at various levels in Bharti Airtel Ltd. in India was taken for the study. Results reveal that there are significant factors of the HR strategies prevailing in the telecom industry in India. Five strategies were identified after the literature review and analysis of data that is quality of work life and welfare measures, organisational development, training and development, participative management and performance management and rewards. This study suggested that the telecom industry should implement the above mentioned HRD strategies in their organisation to better manage their HR in a better way.