Abstract
Performance + InstructionVolume 27, Issue 2 p. 30-33 Article How to estimate direct mail response rates for training products and services Dr. Don M. Schrello, Dr. Don M. Schrello Schrello Direct Marketing, Inc., 555 E. Ocean Blvd., PO Box 1610, Long Beach, CA 90801-1610 Dr. Don Schrello consults with organizations and individuals on how to market training programs, seminars, instructional materials, and professional services. With over 31 years of experience, he has started three successful training firms, helped found the Instructional Systems Association, and authored more than 50 books including The Seminar Market and How to Market Training.Search for more papers by this author Dr. Don M. Schrello, Dr. Don M. Schrello Schrello Direct Marketing, Inc., 555 E. Ocean Blvd., PO Box 1610, Long Beach, CA 90801-1610 Dr. Don Schrello consults with organizations and individuals on how to market training programs, seminars, instructional materials, and professional services. With over 31 years of experience, he has started three successful training firms, helped found the Instructional Systems Association, and authored more than 50 books including The Seminar Market and How to Market Training.Search for more papers by this author First published: February 1988 https://doi.org/10.1002/pfi.4170270211 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Volume27, Issue2February 1988Pages 30-33 RelatedInformation
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