How the New Economy and the Economic Crisis are Affecting the Development of the Public Relations Industry

Abstract

Economics and public relations are two very important fields in modern times and are closely related to each other. People tend to discuss the relationship between how the traditional economy has influenced the development of the public relations profession while neglecting the impact of new economic developments and economic crises on the public relations profession. The emergence of the attention economy as a trend and challenge to traditional economies also will have a significant impact on public relations. This article proposes the impact which the appearance of the new economy and the crises that have emerged in recent years in economic development will affect the public relations industry according to some case studies and data from recent years. Drawing on the literature, the author argues that the economic crisis will bring greater opportunities for the public relations industry. Also, the traditional economic model has changed as a result of the emergence and growth of the new attention economy, which will also cause the public relations sector to start moving in the direction of information competition.