Abstract
The epidemic is one of the topics that cannot be ignored in 2020. It broke out suddenly and spread rapidly all over the world. The Alibaba Group, as a business giant, has performed well in fighting the epidemic. This paper is a case study on strategic management, focusing on the Alibaba Group to discuss and analyze the specific efforts and changes that it has made to fight the epidemic under its mission. By analyzing the financial reports of the last three quarters, which are September Quarter 2019 Results, December Quarter 2019 Results, and March Quarter 2020 and Full Fiscal Year 2020 Results, it can be found that the Alibaba Group responded very positively and made great contributions in the process of fighting the epidemic. Every crucial decision of the Alibaba Group takes the corporate mission as the core, and it is capable and willing to maintain its mission.
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