Abstract
Testing communication theories requires a valid empirical basis, yet especially for usage time measures, retrospective self-reports have shown to be biased. This study draws on a unique data set of 923 Swiss internet users who had their internet use tracked for at least 30 days on mobile and desktop devices and took part in a survey covering internet usage as well as person-level background variables. The analysis focuses on active usage time overall and on the major services Google Search, YouTube, WhatsApp, Instagram, Facebook, and the online newspaper 20 Minuten. The results showed that overall internet usage time was lower for older and higher-educated users based on both the tracking and survey data, and the reported usage time was consistently higher than the tracked usage time. The tracking data further revealed that internet users in all social groups spent the majority of their time online on a mobile device. The number of users of the major services varied mainly between age groups. These differences were less pronounced when it came to the time users spent engaging with these services. Over the course of a day, the major services varied in their frequency of use: for example, messaging peaked before noon and in the late afternoon, whereas online news use was comparably constant at a lower level.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Quantitative Description: Digital Media
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
