How do firms’ challenges influence technological adoption and innovativeness? A systemic perspective on team configuration, innovation and technology adoption during crises in Latin America

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Purpose To address specific challenges, some firms rapidly adopt new technological innovations; however, the effectiveness of these adoption practices remains understudied. The purpose of this study is to examine the implications of challenges faced by firms during crises, investigate the relationship between functional areas involved in addressing these challenges and the types of innovations and technologies adopted and investigate the impact of adopting these innovations and technologies on firms’ innovativeness during crises in Latin America, specifically Colombia. Methods The authors tested the hypotheses using a survey of 207 organizations and analyzed the data with structural equation modeling. Findings The findings of this study indicate that while the challenges faced by companies determine the types of technologies adopted during crises, they do not influence the choice of implemented innovations. Nevertheless, the choice of innovations and technologies implemented during crises significantly impacts firms’ overall innovativeness. Originality This study develops the Calyx empirical model of crisis, team configuration, innovation and technology adoption in emerging nations.