How Can Major Events Be Leveraged to Educate Visitors About Everyday and Endemic Social Challenges?

Embracing Liminality and "Staying with the Trouble" on (and off) Screen

Micro­microcelebrity: Branding Babies on the Internet

Purpose One of the research gaps at the intersection of social media and athletes is understanding fans’ preferences for elite athletes’ Instagram content. This study aims to identify the key elements of content on elite athletes’ Instagram pages based on fan perspectives. Design/methodology/approach The authors conducted a thematic analysis using data extracted from semistructured interviews with 26 fans. Findings The analysis revealed that fans prefer two main themes and nine subthemes for athletes’ Instagram content: sports content (entertainment, information and knowledge, athlete and club performance, nostalgia and sensitive moments, fan orientation, appropriate and supportive) and nonsports content (social responsibility, promotion, personal life). Originality/value To the best of the authors’ knowledge, as the first study to examine fans’ preferences regarding elite athletes’ Instagram content, it provides new insights into the intersection of social media and athletics. It also introduces a clear strategy for managing athletes’ social media content.

BackgroundElite athletes are role models for young sportspersons regarding social media use. Self-objectification, including self-sexualizing, contributes to body dissatisfaction and body shame, especially in young females. For efficient prevention of...

Social media, and people's online self-presentations and social networks, add complexity to people's experiences managing changing identities during life transitions. I use gender transition as a case study to understand how people experience liminality on social media. I qualitatively analyzed data from transition blogs on Tumblr (n=240), a social media blogging site on which people document their gender transitions, and in-depth interviews with transgender bloggers (n=20). I apply ethnographer van Gennep's liminality framework to a social media context and contribute a new understanding of liminality by arguing that reconstructing one's online identity during life transitions is a rite of passage. During life transitions, people present multiple identities simultaneously on different social media sites that together comprise what I call social transition machinery. Social transition machinery describes the ways that, for people facing life transitions, multiple social media sites and networks o"en remain separate, yet work together to facilitate life transitions.

To identify the prevalence and impact of heavy menstrual bleeding (HMB) in exercising females where anemia may have a significant effect on training and performance a ‘Female Health Questionnaire’ was designed incorporating a validated diagnostic HMB series, demographics, exercise ability data, training status, anemia, iron supplementation and whether the menstrual cycle had affected training and performance. The survey was conducted in two stages; initially online, advertised via social media, and then repeated via face-to-face interviews with runners registered for the 2015 London Marathon. 789 participants responded to the online survey, and 1073 completed the survey at the marathon. HMB was reported by half of those online (54%), and by more than a third of the marathon runners (36%). Surprisingly, HMB was also prevalent amongst elite athletes (37%). Overall, 32% of exercising females reported a history of anemia, and 50% had previously supplemented with iron. Only a minority (22%) had sought medical advice. HMB is highly prevalent in exercising females, associated with self-reported anemia, increased use of iron supplementation and a perceived negative impact on performance. Further research is needed to investigate the impact of HMB, iron deficiency and anemia in exercising females.

Social media contains a wealth of nutrition information and proposes a cost-effective, highly engaging platform to deliver nutrition information to athletes. This study used an online questionnaire to determine whether New Zealand athletes are using social media as a source of nutrition information and to understand perceptions of social media as a nutrition resource. Quantitative data were analyzed using t tests, chi-squared tests, and logistic regression analysis. Inductive thematic analysis was adopted for the qualitative data. From the 306 athletes who completed the questionnaire, 65% reported social media use for nutrition purposes in the past 12 months. Social media use was predicted by both athlete status and gender. Female athletes were more likely to have used social media for nutrition purposes (odds ratio = 2.7, 95% confidence interval [1.52, 4.62], p = .001) than males. Elite athletes were less likely to have used social media for nutrition (odds ratio = 0.44, 95% confidence interval [0.24, 0.83], p = .011) than recreational athletes. Athletes commonly used social media for practical nutrition purposes, including recipes and information about restaurants/cafes. Perceived advantages of social media as a nutrition resource included ease of access, well-presented information, personal connectedness, and information richness. Athletes' primary concern for obtaining nutrition information from social media was information unreliability.

Social media platforms have proliferated the sport industry. Social media is constantly evolving, with platforms being adopted by many sport stakeholders including sport governing bodies, leagues, teams, sporting events, fans, coaches, managers, and athletes. For athletes, social media have provided new avenues to share personal and professional news, manage their personal image and brand, and develop deeper interactions with fans. However, since the rise of social media, sport stakeholders have debated the extent of athlete social media use at major sport events. The purpose of this research was threefold: (1) to investigate why athletes use social media, the gratifications they receive, and the challenges they experience during a major sport event, (2) explore the elements of social media athletes perceive to be distracting, the practices they undertake to address distractions, and the support they receive from sport organisations, and (3) to examine how national sport organisations manage athlete social media use and their perceptions of social media as a distraction. To better understand athlete social media use during major sport events, three studies were conducted sequentially. Each study gathered qualitative data, allowing the researcher to delve deeper into the perceptions of athletes and sport administrators.

Rites of passage help redefine self-understanding and community behavior as individuals move through transition events into successive life stages. Traditional religious rites, such as baptism, confirmation, matrimony and the funeral, function as rites of passage within faith communities. Congregations need to develop similar rites to mark individuals' passage into newer life stages such as the empty nest, retirement, and final infirmity.

In addition to the public health crisis visited upon the world, the COVID-19 pandemic has created unique uncertainties for organisations engaged with the United Nations Sustainable Development Goals (SDGs), spanning a range of matters, such as maintaining operational momentum, financial sustainability, achieving policy influence, and engaging in strategic communications. In this article, we focus on organisations engaged in the fight against modern slavery, a significant part of Sustainable Development Goal 8, which seeks to ‘promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all’ with a particular focus on the call for states to ‘[t]ake immediate and effective measures to … end modern slavery’ (SDG 8.7). Our analysis highlights the importance of ‘social listening’ during the temporal and spatial progression of COVID-19 to: (a) facilitate the identification of agenda proxies reflected in strategic communications used by anti-slavery organisations, and (b) to provide insights into changing communication tactics deployed by these organisations in the context of mass-communication using social media as a result of the global pandemic.

This paper describes an approach for detecting the presence or emergence of organised crime (OC) signals on social media. It shows how words and phrases, used by members of the public in social media posts, can be treated as weak signals of OC, enabling information to be classified according to a taxonomy. Formal concept analysis is used to group information sources, according to crime-type and location, thus providing a means of corroboration and creating OC concepts that can be used to alert police analysts to the possible presence of OC. The analyst is able to ‘drill down’ into an OC concept of interest, discovering additional information that may be pertinent to the crime. The paper describes the implementation of this approach into a fully-functional prototype software system, incorporating a social media scanning system and a map-based user interface. The approach and system are illustrated using human trafficking and modern slavery as an example. Real data is used to obtain results that show that weak signals of OC have been detected and corroborated, thus alerting to the possible presence of OC.

Understanding the activities and preferences of visitors is crucial for managing protected areas and planning conservation strategies. Conservation culturomics promotes the use of user-generated online content in conservation science. Geotagged social media content is a unique source of in situ information on human presence and activities in nature. Photographs posted on social media platforms are a promising source of information, but analyzing large volumes of photographs manually remains laborious. We examined the application of state-of-the-art computer-vision methods to studying human-nature interactions. We used semantic clustering, scene classification, and object detection to automatically analyze photographs taken in Finnish national parks by domestic and international visitors. Our results showed that human-nature interactions can be extracted from user-generated photographs with computer vision. The different methods complemented each other by revealing broad visual themes related to level of the data set, landscape photogeneity, and human activities. Geotagged photographs revealed distinct regional profiles for national parks (e.g., preferences in landscapes and activities), which are potentially useful in park management. Photographic content differed between domestic and international visitors, which indicates differences in activities and preferences. Information extracted automatically from photographs can help identify preferences among diverse visitor groups, which can be used to create profiles of national parks for conservation marketing and to support conservation strategies that rely on public acceptance. The application of computer-vision methods to automatic content analysis of photographs should be explored further in conservation culturomics, particularly in combination with rich metadata available on social media platforms.

This research discusses the marketing strategies used at the Geamart mini market in Simp Village. Rengas River District. Maro Sebo Ulu District. Batanghari, the aim of this research is to focus more on marketing so that consumers know about what the Geamart Mini Market offers. The type of research used is qualitative descriptive research. Data collection techniques using interview guidelines, observation sheets and documentation whose validity has been tested. The research subject is the owner of the Gea Mart mini market. Based on the results of research conducted by researchers at the Gea Mart mini market, Simpang Sungai Rengas sub-district, Maro Sebo Ulu sub-district, this research shows that the marketing strategy implemented by the Gea Mart mini market, which includes product selection, pricing, distribution and promotion, has succeeded in increasing consistent sales volume. The implementation of the marketing mix (4P) strategy has proven to be effective in attracting customer interest, with the main advantages being affordable prices, strategic locations, and promotions using billboards and banners. However, this research also found several shortcomings, such as product cleanliness, price differences with other mini markets, limited space facilities, and lack of promotion via social media. Therefore, even though Geamart's marketing strategy is quite effective, there is still room for improvement to achieve more optimal results. It can be concluded that the Geamart mini market marketing strategy, which includes product, price, distribution and promotion, has succeeded in increasing sales. The main advantages of this strategy lie in affordable prices, strategic locations, and effective promotions. However, there are several shortcomings such as product cleanliness, prices that are not always competitive, limited space, and lack of promotion on social media. Even though it is effective, improvements are still needed to achieve more optimal results.

Research objectives 1 ) To analyze marketing strategies in increasing sales at Domami Stores, Manggala District, Makassar City 2) To determine the supporting factors and inhibiting factors in increasing sales at Domami Manggala Shops, Makassar City. The type of research carried out is with a qualitative descriptive approach. This research was carried out at the Domami Manggala shop located Antang Jl. Nipa-Nipa No. 85b, Manggala District, Makassar City. Data sources are primary and secondary data. The focus of the research is marketing strategy. Data collection techniques are observation, interviews, and documentation. The results of the study explain that 1) The marketing strategy used by Domami Manggala Stores in increasing sales is to apply the concept of marketing mix, starting from product selection, where the products offered are different. different with prices starting from Rp. 15,000 to a price of Rp. 50,000 which can be reached by all people, taking places in strategic locations, and promotions are carried out in 2 ways, namely Online and Offline, Online using social media such as WhatsApp, Instagram, Facebook, Gojek, as for Offline installing shop front banner. 2) Supporting factors are strategic location, product introduction on social media, and the inhibiting factor is decreasing consumer purchasing power and preferring to produce their own

This article studies China’s Coercive Military Clandestine in the Indo-Pacific Region, which is China’s covert and overt actions in terms of its strategies and offensive- Missile and Naval capabilities against India’s mainland and maritime space. Besides, how the fortifying Island chain strategy of China from South China Sea to Western Indian Ocean region, will be a covert strategic locations to leverage its power projection against India were studied. In addition expansion of its overseas military expedition and coercive offensive capabilities in the indopacific region were analysed. Further the defensive capability of India and the United States deployments in South Korea to countermeasure China’s raising missile threats were studied. Finally this study proposes the security implications along with policy prescriptions as inputs for India and its strategic partners: To strengthen India’s strategic countermeasures for strategic autonomy on par with China’s aggressive posture, this study identifies the choke points for strategic locations of China in the Indo-Pacific region. Further military coalitions in the western Indian Ocean region to countermeasures China’s strategy, and combined missile defense program to deter China’s long range ballistic missile threats for regional stability and geostrategic countermeasures were suggested.