Abstract

Environmental issues are on the rise, and resultantly countries are facing a number of environmental hazards. Overexploitation of natural resources results in unsustainable pollution levels which ultimately causes a number of diseases. Such mismanagement has affected the supply of basic amenities of life like pure drinking water and clean atmosphere. Lack of proper solid waste management and sanitation services also affect the quality of life, especially in developing countries. This study uses primary data, collected from Kohat, to analyze the household’s preparedness to contribute to the solution of environmental problems, originating at household (HH) level. The study adopts the Contingent valuation technique to quantify household’s willingness to pay for improved environmental amenities while implementing the logistic regression technique to investigate the factors influencing HH’s willingness to pay in District Kohat. According to results, family size, education level, income and satisfaction with the available quality of water are important determinants of willingness to pay to safe drinking water. Similar findings were obtained for HH’s willingness to pay for improved waste management and sanitation services. Hence, results indicate that HHs are ready to contribute for better environmental amenities and there are great chances that such issues can be resolved at HH level if the government comes up with plausible schemes and management ideas.

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