Abstract
Abstract This paper tries to contextualize some of the major pragmatic theories of modern Anglo-American and Japanese societies in their socio-historic surrounds, identify them as modern linguistic ‘ideologies’, advance a socio-historic theory of pragmatics as an alternative, more (self-)critical ‘ideology’, and analyze the honorifics and honorification (deference entitlement) of the Modern Tokyo-standard variety of Japanese, as well as the native Japanese theories thereof, as ideologically mediated historic phenomena of modernity in such a critical framework.
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