Abstract
ABSTRACT To date, studies examining the online representations of honeymoon tourists remain scant. We conducted a Directed Content Analysis (DCA) involving 2,001 location-tagged photos from Honeymoon Tourists in Bali, using Hunter’s theory on photographic representations of tourism groomed spaces as the coding framework. Results of the study indicated that “Tourism Products” was the most used space type, in both couple and solo photos, to represent Bali as a Honeymoon Tourist destination. As shown, the regencies of Badung and Gianyar yielded the most tagged photos. In contrast, the most tagged specific locations in this area belong to cultivated landscapes, heritage, material culture, and tourism products. The study also discusses theoretical contributions and practical implications for destination marketing.
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