Abstract
For popular Hollywood cinema, the choice of Paris as physical backdrop has, for decades, provided film-makers and audiences alike with an instantly recognisable cultural marker, evoking a broad range of historical, literary, and artistic references. As Richard Armstrong has observed, 'it is overwhelmingly Paris that has claimed most attention [ ... ] provid[ing] the mise-en-scene for a Catholic rehearsal of living and loving and an antidote to the vicissitudes of American puritanism. However, alongside Hollwyood's on-going love affair with the French capital, there exists a significant parallel strand of popular American movies set, not in Paris, but rather in the towns and villages of the Cote d' Azur, locations whose renown outre-Atlantique is based not only on their onscreen embodiments, but also on the role they have played in the development of a transatlantic cinema industry and star system. The allure of the French Riviera is legendary across Europe and North America, and beyond. In Making Paradise. Art, Modernity and the Myth of the French Riviera, Kenneth E. Silver quotes one Anglophone visitor to the Cote d'Azur in 1923:
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