Abstract
The emergence of indigenous film industries across the world has been seen by many as a threat to the influence of Hollywood on the movie scene. This paper tries to look at the ideological influence of Hollywood on movies the world over. the paper considered the Chinese, Indian and Nigerian film industries. the three industries were chosen because of their influence on their continents and some parts of the world. The Theory of cultural Imperialism is chosen as the supporting theory for the paper.
Highlights
In a continent like Africa especially in Nigeria where I come from, the common man on the street sees any foreign movie that is not Indian or Chinese as American
Hollywood movies are key CINEJ Cinema Journal: Andrew Ali Ibbi cultural artifacts that offer a window into American cultural and social history. The way these movies have influenced the culture of people around the world is a major source of concern as expressed by Burrowes (2011) “the success of American film has led to other nations fearing that their own cultural identity would be tainted, altered somehow by this Hollywood influence.”
What we identify as global cinema is really nothing more that Americanisation of culture, globally.”
Summary
In a continent like Africa especially in Nigeria where I come from, the common man on the street sees any foreign movie that is not Indian or Chinese as American. Blakley (2001) captured this perception by saying “modernizing developing countries, rather than creating self-sufficiency, merely fostered dependency within an exploitative system of global economic relations. This dependency was aided by a one-way flow of technology and media hardware coupled with the continuous flow of Western cultural products into poor countries.”. Hollywood film is the American ideological medium of mass communication, it has influences to the movie industries in several countries as well. Hollywood studios are interested in increasing their presence in relevant territories to capture a larger share of local entertainment consumption in various markets, both in the movie and the TV segments As a result, they have started to engage in coproduction in foreign languages and with foreign entities
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
