Abstract
AbstractThe author describes how The Phillips Collection, a small museum of modern and contemporary art, desired to share its reputation as a welcoming and comfortable environment with remote audiences by launching a grassroots-style blog. The blog helps the museum achieve strategic priorities and provides a forum in which voices from a variety of experience levels can talk about art, blurring the line between expert and novice perspectives. Simultaneously, the blog creates a multimedia archive of museum activity. Within a few short years the blog has become a cornerstone of communication strategy and a space in which staff, partners, and the public creatively develop their relationship to the institution together.
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