Abstract
The article discusses the history of the costume in conjunction with the historical and cultural reality of everyday life. The authors highlight the moral, ethical principles that influenced the creation of sportswear. The history of sportswear of Ancient Greece is studied, it is determined that its creation was influenced by historical conditions, moral maxims of the era, which were in dialectic relationship with Olympic values. The era of Hellenism, with the relevant moral, cultural norms, has become the sphere of origin of the type of sportswear corresponding to it. Medieval culture and morality determined, in many ways, within the framework of the phenomenon of chivalry, the formation of sportswear. Since the era of the New Age, in connection with economic changes, the emergence of such a thing as mass sport, the changed moral and moral criteria of social life, sportswear has been changing and improving. The article reflects the interaction of fashion, sports and sportswear in the modern era.
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