Abstract
Grounded in recruitment theory, the purpose of this qualitative multiple case study was to explore the strategies used by leaders of small businesses to recruit, hire, and retain qualified veterans. The targeted population consisted of three leaders of small businesses in the southeastern Virginia area who have used successful strategies to recruit, hire, and retain veterans. Data were collected using semistructured interviews and document review. Data were analyzed using thematic analysis, and 4 themes emerged: social media advertisement, local networking with military facilities, workshop and job description, and resume review and effective communication. The finding of this study included that participants advertised job vacancies through social media, military post advertisements, human resource boards, and small business administration. Each participant agreed that the labor force hiring process consists of competition with other civilian entities. The implications for positive social change in organizations include influencing owners of small businesses with knowledge of potential growth in local economies and supporting military veterans.
Highlights
Introduction and BackgroundMilitary veterans have vital skills that can incorporate integrity, experience, agility, values, and ethics to enhance the success rate of small businesses
The purpose of this qualitative multiple case study was to explore the strategies used by leaders of small businesses to recruit, hire, and retain qualified veterans
The finding of this study included that participants advertised job vacancies through social media, military post advertisements, human resource boards, and small business administration
Summary
Military veterans have vital skills that can incorporate integrity, experience, agility, values, and ethics to enhance the success rate of small businesses. Military veterans hold skillful jobs in human resources, medical personnel, engineering, law enforcement, logistics, and aviation that bring a wealth of experience to civilian businesses. An average of 300,000 skilled veterans quit the armed forces annually (Faurer et al, 2014). The military experience provides individuals with professional skills that improve and develop leadership traits (Beauchesne & O’Hair, 2013). Military veterans have experience in leadership and management skills, adaptability techniques, resiliency, and strategies that can increase organizations’ profits; these skills are instrumental to the success of a business. Military veterans hold skilled jobs in human resources, medical personnel, and engineering (Beauchesne & O’Hair, 2013)
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