Abstract
The emergence of advanced technologies has brought new challenges and opportunities for all kinds of business organizations. In a technologically advanced era, innovation plays a dominant role for the successful operation of the commercial landscape. Therefore, the current study was conducted to investigate the impact of network capabilities (NC) and frugal innovation (FI) on innovation performance (IP). Furthermore, the mediating role of FI and moderating role of innovation strategies has also been tested on the link between NC and IP. Small and medium enterprises (SMEs) registered with small and medium enterprises development authorities (SMEDA) were approached for the completion of the current study. Only 509 owner/managers agreed to participate. A quantitative research design was employed for the current study. During the two–three months process of data collection only 387 complete responses were received from the SMEs working in Pakistan’s big cities. Correlation, regression and bootstrap methods were applied to test the study hypotheses. The findings revealed that NC positively affect FI and IP. Furthermore, the findings also confirmed the mediating effect of FI between NC and IP link. The performance of SMEs working in emerging economies is largely based on their innovative activities. In this dynamic scenario SMEs’ survival is attached to continuous IP in their products and services.
Highlights
In today’s modern era, innovation has the dominant role for the survival, sustainable growth and economic development of the business organization [1]
The results confirmed H3 as frugal innovation (FI) significantly predicts innovation performance (IP). These findings suggested that reformulation of innovation strategies at a lower cost and alignment of product/services with emerging markets increases the mechanism of FI, which helps organizations achieve IP at a higher level [14,28,43]
The outcomes of the current study suggest that owner/managers of Small and medium enterprises (SMEs) must coordinate with all the stakeholders, in order to identify the changing circumstances that enable them to cope with these changes, by making required changes in the existing innovation strategies to achieve IP
Summary
In today’s modern era, innovation has the dominant role for the survival, sustainable growth and economic development of the business organization [1]. In this regard, the notion of innovation performance of business organizations has gained considerable attention from management and researchers in both developed and emerging economies [2]. The notion of innovation performance of business organizations has gained considerable attention from management and researchers in both developed and emerging economies [2] These researchers documented innovation as a firm, dynamic competency that makes it possible for the firms to maintain a competitive position by meeting the customer’s emerging needs [3].
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
