Abstract
Hardwarezone.com is rated the top IT media Web site in Singapore by Hitwise, with more than 32 million page visits per month (Chellam, 2004). It provides 100% proprietary and localized content on IT news, product releases, and numerous member-centric services, such as hardware pricelists and forums. What started as a hobby for six undergraduates on an SGD $1,000 capital became a new-age media company with over SGD $200,000/month in advertising revenue and SGD $2 million in net assets within a short span of six years. Their success and continued growth today is exceptional, considering how most of its competitors and other dot-com ventures in Singapore have fallen by the wayside or stagnated after the dot-com crisis during mid-1999. This teaching case will chart the evolution of Hardwarezone’s business model and strategies through its humble beginnings and the challenges to the company as a result of the dot-com crisis and thereafter.
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