Abstract
This article presents the partial results of the extension project “Flores do Barro: mapping and ideation of the handicraft production chain”. Which aims to propose, through design and its dialogic character, strategies for resource enhancement for the production and commercialization of the ceramic group Flor do Barro in Alto do Moura, Caruaru - Pernambuco - Brazil. The work method used was designed based on the Handicraft Production Chain Analysis Model. Method developed by the Design Laboratory O Imaginário/UFPE- Federal University of Pernambuco, to collect information from the actors involved in the stages: identification of the raw material; production processes and market access. As a result, we can identify obstructions and/or bottlenecks in relation to "know-how" practices, as well as opportunities to improve the approximation of other market niches with an emphasis on the community's creative and productive capacity.
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