Abstract

PurposeThe purpose of this paper is to solve the problems existing in topic popularity prediction in online social networks and advance a fine-grained and long-term prediction model for lack of sufficient data.Design/methodology/approachBased on GM(1,1) and neural networks, a co-training model for topic tendency prediction is proposed in this paper. The interpolation based on GM(1,1) is employed to generate fine-grained prediction values of topic popularity time series and two neural network models are considered to achieve convergence by transmitting training parameters via their loss functions.FindingsThe experiment results indicate that the integrated model can effectively predict dense sequence with higher performance than other algorithms, such as NN and RBF_LSSVM. Furthermore, the Markov chain state transition probability matrix model is used to improve the prediction results.Practical implicationsFine-grained and long-term topic popularity prediction, further improvement could be made by predicting any interpolation in the time interval of popularity data points.Originality/valueThe paper succeeds in constructing a co-training model with GM(1,1) and neural networks. Markov chain state transition probability matrix is deployed for further improvement of popularity tendency prediction.

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