Abstract
Based on Stakeholder Theory and Social Cognitive Theory. This research aims to determine the influence of the relationship between green process innovation on the performance of MSMEs and moderating perceived environmental volatility. This research uses a survey. Research population of MSME owners in Solo City, Indonesia. Convenience sampling was used with a sample size of 120 respondents. Data analysis used PLS-SEM version 3.0. The research results show that green transformational leadership has a significant effect on the performance of MSMEs. Green process innovation has a significant effect on the performance of MSMEs. Moderation of perceived environmental volatility in the relationship between green process innovation has a significant effect on the performance of MSMEs and has a positive but not significant effect. The current research provides useful insights into green process innovation and perceived environmental volatility that can improve MSME performance
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Economics, Finance And Management Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
