Green perceived value: how extrinsic cues shape sustainability perceptions of food products
Purpose Growing concern about sustainability has made green perceived value a key factor in food purchase decisions. This study aims to examine how consumers interpret extrinsic cues (packaging, certification, origin and price) to construct green perceived value. It compares the United States of America and Japan to explore how sociocultural contexts shape this decoding. Design/methodology/approach An exploratory, qualitative study was conducted through six focus groups in the United States of America and Japan. A choice task involving extra virgin olive oil elicited spontaneous evaluations. Data were analysed using inductive content analysis to identify key themes and cross-cultural patterns. Findings All four extrinsic attributes influenced sustainability perception, with packaging emerging as the most salient cue. Sustainability cues were multidimensional, simultaneously shaping perceptions of quality, safety and health alongside green value. Cultural differences influenced interpretation. Japanese consumers linked these cues to safety and risk avoidance, whereas USA consumers prioritised individual health benefits and expressed greater scepticism towards sustainability claims. Green perceived value is not a direct response to objective information but a complex construction in which environmental and functional values are interwoven. Marketing strategies should manage these cues holistically, aligning them with local sociocultural expectations. Originality/value This study integrates the stimulus–organism–response paradigm with cue utilisation theory to explain how inferential processes transform signals into green perceived value. By adopting a cross-cultural perspective, it advances understanding of the mechanisms shaping green perceived value and reconceptualises the role of attributes such as price in sustainability evaluations.
- Research Article
4
- 10.1080/15378020.2025.2537077
- Aug 2, 2025
- Journal of Foodservice Business Research
Brands are increasingly modifying their packaging to meet the growing demands from policymakers and consumers for eco-friendly solutions. This shift involves using sustainable materials, minimizing (plastic) packaging waste and featuring sustainability claims prominently on the packaging. These packaging innovations can signal sustainability, and potentially convey other positive product qualities to consumers. Our research examines how packaging innovations influence young adult consumers’ sustainability perceptions. It also examines a potential halo effect where sustainable packaging impacts their perceptions of healthiness, tastiness and convenience. We carried out a field experiment with 765 young adult consumers to assess whether the packaging (i.e. material, sustainability claims) influences their perceptions and non-hypothetical choices of a plant-based alternative to yogurt product. We carried out ANOVAs to analyze the effects of the packaging on product perceptions and performed multinomial regression to assess the effects on product choice. Our findings revealed little evidence for an effect of the packaging material and sustainability claims on sustainability perceptions or product choices. However, these packaging features affected consumers’ perceptions of product tastiness and this in turn influenced their intentions to consume the product.
- Research Article
- 10.55029/kabl.2024.49.199
- Feb 29, 2024
- Korean Institute for Aggregate Buildings Law
This study aims to analyze the mediating effect of buyer's perceived value on the impact of apartment purchase decision factors on residential satisfaction and repurchase intention among residents of apartments in Jeju Island. To achieve this, a survey was conducted on 437 residents of apartments in Jeju Island, and the results were analyzed.
 The research findings revealed that among the factors influencing apartment purchase decisions, locational factors negatively influence repurchase intentions, economic factors negatively influence purchase satisfaction, while physical and social factors positively influence residential satisfaction. Additionally, economic and social factors among the purchase decision factors positively influence functional value, and social factors positively influence social value.
 Furthermore, functional value positively influences purchase satisfaction, social factors positively influence both purchase satisfaction and repurchase intention. Both functional value and social value play a partial mediating role in the relationship between apartment purchase decision factors and residential satisfaction.
 These research results suggest several implications. When purchasing an apartment, it is necessary to conduct a precise analysis of locational factors and surrounding market prices. From the seller's perspective, active promotion of various amenities, safety, convenience, and accessibility is essential. Moreover, promoting the superiority of functional and social values of apartments compared to the purchase cost is crucial. To enhance apartment purchase and repurchase intentions from consumers, ensuring the adequacy of quality and price, as well as enhancing satisfaction through factors such as social status improvement resulting from apartment purchase, are necessary.
- Research Article
2
- 10.24925/turjaf.v7i10.1611-1617.2654
- Oct 12, 2019
- Turkish Journal of Agriculture - Food Science and Technology
Araştırmanın amacı, üniversite öğrencilerinin gıda güvenliğiyle ilgili bilinç düzeylerine göre tüketim davranışlarının belirlenmesidir. Veriler, Ordu Üniversitesi Ünye İktisadi ve İdari Bilimler Fakültesi'nde öğrenim gören 400 öğrenciyle yapılan anketlerden oluşmaktadır. Öğrencilerin sosyo-ekonomik özelliklerine göre gıda güvenliği bilinç düzeyleri arasındaki farklılığın belirlenmesinde ki-kare testi kullanılmıştır. Gıda ambalajı üzerindeki etiket bilgilerini inceleme, gıda satın alınan yerleri güvenilir bulma ve gıda satın alma kararında etkili olan kaynaklar itibariyle, bilinç gruplarına ait ortalamalar arasındaki farklılık ise tek yönlü varyans analiziyle (ANOVA) test edilmiştir. Araştırma sonuçlarına göre, öğrencilerin gıda satın alırken en fazla dikkat ettikleri konular sırasıyla; son kullanma tarihi, üretim tarihi ve gıdaların ambalajlı olmasıdır. Gıda güvenliği bilinç düzeylerine göre öğrencilerin harcanabilir aylık gelirleri ve düşük fiyatlı GDO‘lu gıdaları tercih etmesi yönünden istatistiksel olarak anlamlı farklılık vardır. Her üç bilinç grubundaki öğrencilerin güvenilir buldukları gıda satın alma yerleri sırasıyla; süpermarket, market ve manavdır. Gıda satın alma kararında düşük ve orta bilinç düzeyindeki öğrenciler en fazla ailelerinden, yüksek bilinç düzeyindekiler ise doktorlardan etkilenmektedir. Bu sonuçlara göre, gıda güvenliği konusunda daha bilinçli nesillerin yetiştirilmesi için, güvenilir gıda tüketimine yönelik hassasiyetin oluşturulmasına öncelikli olarak ailelerden başlanması gerekir. Ayrıca okul müfredatlarına konulacak ders ya da seminer ve benzeri çalışmalarla öğrencilerin gıda güvenliğiyle ilgili bilinç düzeylerinin artırılması sağlanmalıdır.
- Research Article
10
- 10.1080/10454446.2015.1048031
- May 9, 2016
- Journal of Food Products Marketing
ABSTRACTProduct involvement is a fundamental part of the buyer decision processes, during supermarket visits, as individuals respond differently to stimuli under differing involvement conditions. This study aims to provide a better understanding of the role of nutritional endorsements in consumers’ food purchasing decisions, when evaluated across high and low involvement products. Although past research in this area does exist, a major limitation is that nutritional endorsements have been studied only for their direct effect as a single, isolated product cue on product perception—rather than its importance relative to other product cues, such as price and product branding. This study overcomes this limitation through a conjoint analysis involving a sample of supermarket consumers. The findings suggest that a health endorsement plays a smaller role in influencing consumer decision-making relative to brand or price, but it is stronger for the higher involvement product. These findings provide nutritional foundations and product managers with quantifiable evidence of nutritional programs’ influence in consumer decision-making, justifying the relevance of such endorsements and giving nutritional foundations specific leads for adaptions in their marketing and educational efforts.
- Research Article
72
- 10.3390/foods7040054
- Apr 1, 2018
- Foods
Consumers’ demand for locally produced and organic foods has increased in Sweden. This paper presents the results obtained from the analysis of data acquired from 100 consumers in Sweden who participated in an online survey during March to June 2016. The objective was to identify consumers’ demand in relation to organic food and sustainable food production, and to understand how the consumers evaluate food quality and make buying decisions. Qualitative descriptions, descriptive statistics and Pearson’s Chi-square test (with alpha value of p < 0.05 as level of significance), and Pearson’s correlation coefficient were used for analysis. About 72% of participants have the perception that organic food production method is more sustainable than conventional methods. Female consumers have more positive attitudes than men towards organic food. However, age difference, household size and income level do not significantly influence the consumers’ perception of sustainable food production concepts. Regionality, sustainable methods of production and organic production are the most important parameters to characterize the food as high quality and make buying decisions. On the other hand, product uniformity, appearance, and price were found to be relatively less important parameters. Food buying decisions and food quality were found to be highly related with Pearson’s correlation coefficient of r = 0.99.
- Research Article
13
- 10.1108/jpif-11-2021-0092
- Mar 10, 2022
- Journal of Property Investment & Finance
PurposeThe research investigates valuers' understanding of the value of sustainability in property and its' consideration in valuation practice in Australia. This paper explores valuers' perceptions of the relationships between sustainability and market values, sustainability and valuation variables, and the value influence of industry sustainability certification schemes. Further, this paper tracks prevalence of certified buildings in Australian commercial markets and the evolution of valuers' knowledge of sustainability certifications used in Australia.Design/methodology/approachThis paper reports on the next rendition of a longitudinal study examining valuers’ practice in Australia. This research explores the evolution of Australian valuers' perception and knowledge of sustainability in valuation practice. The survey data has been periodically collected from practising valuers from 2007 to 2021. The survey questions investigate valuers' knowledge development, understanding, reporting and consideration of the relationship between sustainability and market value.FindingsThe results have identified the evolution of the influence of normative research on valuers' perceptions of the relationship between sustainability and value; with a clearer understanding emerging over time of where the value relationships are identified in valuation variables. Greater alignment between empirical Australian studies and valuers' perceptions of the influence of sustainability ratings on value, demonstrate the value connection for higher rated buildings under NABERS (energy rating) and Green Star. Whilst only 41% of the study's participants are including sustainability in their valuation reports, they include a higher level of commentary on building descriptions and initiatives, building ratings, and reporting of owner and tenant objectives, than in previous studies. Knowledge development relating to sustainability certification tool, NABERS was identified. This is likely linked to the introduction of mandatory disclosure legislation. This has also led to increased awareness and valuers' knowledge of the differences between the two key rating tools used in Australia.Research limitations/implicationsThe research has several limitations: firstly, recruitment of valuers and the number of valuers' responses has varied over time; secondly, due to collection methods respondents have a greater likelihood of having an interest in and knowledge of sustainability creating potential for positive bias; thirdly, respondents may have responded to the survey in different years, but due to anonymity there has been no ability to track this. The results provide insights into the Australian valuation profession but may not be fully representative of the profession overall in Australia.Practical implicationsThe broader agenda of net zero, climate change, mitigation and carbon requirements, whether driven by market forces or government legislation, are generating changes in property markets as investors' reconsider their positions and model the implications of carbon emissions on their bottom lines. Introductions of policy and legislation over time in the Australian context have led to changes in valuation practice and increasing consideration of energy efficiency and ratings in the valuation of assets. However, further guidance and research still is required in Australia to assist in the knowledge development of valuers, and their ability to consider the emerging effects of sustainability, net zero and other market driven objectives including legislation, and how these may affect or influence their evaluation of market evidence and thus property values.Originality/valueThe research has tracked valuers' understanding, knowledge, and consideration of sustainability and energy efficiency in valuation practice since 2007. In that time the research has found that, as the market has evolved and more rated buildings are built (or retrofitted), so too has valuers' knowledge and consideration in valuation practices evolved. Valuers are more engaged with industry rating tools such as NABERS. This suggests that the Australian mandatory disclosure policies have contributed to changes in the market, which are then interpreted by valuers and reflected in their perceptions and consideration of energy ratings in valuation practice.
- Research Article
43
- 10.1136/qshc.2006.021949
- Feb 1, 2008
- Quality and Safety in Health Care
Background:It is unknown if successful changes in specific safety practices in the intensive care unit (ICU) generalise to broader concepts of patient safety by staff nurses.Objective:To explore perceptions of patient...
- Supplementary Content
1
- 10.22004/ag.econ.235646
- May 1, 2016
- AgEcon Search (University of Minnesota, USA)
Socioeconomic, demographic and geographic factors affecting food purchase and acquisition decisions by the individuals and households in the United States are complex. Twenty two variables associated with socioeconomic, demographic and geographic factors affecting food purchase and acquisition decisions are studied in an algorithm that involve machine learning and causality structures to uncover complex causality patterns associated with such variables. Several publically available data sets as well as most recently collected USDA data, Food APS are used in this study. Preliminary analyses show that unemployment, poverty and race are direct causes of food insecurity, while income causes food insecurity via poverty. Unemployment is a common cause for both food insecurity and poverty. This modeling effort will help improve the nation’s path for effective nutrition and health-related policy interventions as stipulated by USDA-Economic Research Service Strategic Goals.
- Abstract
- 10.1016/j.drugalcdep.2015.07.649
- Nov 1, 2015
- Drug and Alcohol Dependence
Migration and time to first tobacco cigarette after waking
- Research Article
1
- 10.19031/jkheea.2024.9.36.3.177
- Sep 30, 2024
- Korean Home Economics Education Association
This study aims to investigate consumer perceptions of senior-friendly foods, specifically focusing on the development of such products using edible insects, to address the nutritional issues faced by the elderly. The study surveyed 125 elderly individuals aged 65 and older (45 men, 80 women, average age of 75.9 years) who use senior cultural centers in Seoul. Of these, 86.4% had medical conditions, with the most common being high blood pressure, high cholesterol, arthritis, and osteoporosis. The prevalence of arthritis and osteoporosis was significantly higher in women (p<0.05). Both men and women consumed meat 1-3 times a week, while fish and eggs were consumed more than once a day. Both men and women ate three regular meals. Men preferred softer foods more than women and favored foods that were ‘water-like’ in consistency when swallowing. The most preferred types of processed foods were ‘rice’, ‘tofu’, ‘fermented foods.’ The most important factor in food purchasing decisions was ‘nutrition’, with ‘meal replacement foods’ being the most preferred type of senior-friendly food. Regarding edible insect consumption, 83.2% had no experience with it (p<0.05), and 40.8% expressed willingness to try edible insects in the future (p<0.05). The concern about insect consumption was ‘unfamiliarity’, and the most preferred edible insect product was ‘nutritional supplements.’ This study highlights the preferences of the elderly for foods that are easy to chew, soft in texture, easy to swallow like water, and nutritionally balanced as meal replacements, suggesting these as key considerations for the development of senior-friendly foods in the future
- Research Article
4
- 10.1080/13549839.2024.2306598
- Jan 26, 2024
- Local Environment
Municipal governments and community organisations are key stakeholders in the mobilisation of global Sustainable Development Goals (SDGs) through opportunities to make and implement sustainability policies at local levels. However, as perceptions of sustainability are normalised through globalising, colonial, neoliberal, and capitalist discourses, alternative stories of sustainability become marginalised. In response, this article positions diverse, contrasting, and often conflicting perceptions of sustainability within a relational assemblage to map the affects of difference between normalising and alternative perceptions of sustainability in local governance contexts of Saskatchewan, Canada. This article adopts cartographic and diffractive storytelling to map diverse perceptions of sustainability gathered through a series of focus groups and a Skills Forum event, as part of the Governing Sustainable Municipalities (GSM) project. By reading perceptions of sustainability through each other, economic, social, and environmental pillars of sustainability and diverse perceptions of sustainability from diverse stakeholders come into an entangled/differentiated relationship. As there is no central point of reference in a relational assemblage, heterogeneous perceptions of sustainability are held together through complex patternings of diverse, multiple, and often sticky, uneven knottings that dislodge hierarchical assumptions about what counts as sustainability. Providing an emplaced and situated account of perceptions of sustainability, we illustrate how municipal and organisational actors can transform through co-implicated relationships with social and material forces. To this end, assemblage thinking provides important anticolonial possibilities for sustainability policy making and implementation in the municipal sector.
- Research Article
26
- 10.1108/ijwbr-07-2014-0031
- Mar 16, 2015
- International Journal of Wine Business Research
Purpose – A recent stream of research has focused on typicality associations – those that bring origins and products together. Most of the research has focused on typical products but atypical products have received very little attention, even though they are more and more present on the market. As it has yet to be reviewed, the relationship between intrinsic and extrinsic product cues and product evaluations is examined in this paper for typical and atypical origin products. Design/methodology/approach – Wine was used as the stimulus, and consumer evaluations of typical and atypical wines were reviewed. Consumers were segmented based on their knowledge of the product category. French respondents (n = 370) participated in an online questionnaire regarding the product cues they found most important, depending on if the wine was from the New World or the Old World. Findings – The results show that extrinsic cues are just as important as intrinsic cues in the evaluation of origin products, contrary to what prior research suggests. Furthermore, consumer knowledge moderates the evaluations of origin products; the results empirically confirms the theoretical country of origin – elaboration likelihood model (CoO-ELM) proposed by Bloemer et al. (2009) for atypical origin products, but show typical products are evaluated differently. Originality/value – This is the first study that empirically tests the CoO-ELM and includes the added dimension of typicality. The results allow for a better understanding of consumer perceptions of origin products and their cues.
- Research Article
18
- 10.1108/bfj-01-2024-0069
- Aug 2, 2024
- British Food Journal
PurposeThis study investigates the combined impact of two packaging cues (i.e. packaging material, recycled content claim) and a price premium on young consumers’ product perceptions and choices.Design/methodology/approachExperimental data were collected online via a questionnaire and a hypothetical choice task completed by 221 young consumers (i.e. 19–25 years). We manipulated two packaging cues for a liquid food product: the packaging material (glass vs plastic) and the presence (vs absence) of a recycled content claim (i.e. 100% recycled). We also manipulated whether a price premium was attached to these packaging variations.FindingsThe packaging material and the claim both had a significant influence on young consumers’ sustainability perceptions, and these perceptions extended to perceptions of various product attributes (e.g. healthiness, quality). When all products cost the same, participants were more likely to choose a glass bottle (i.e. 81%) than a plastic bottle, and a bottle with the recycled content claim (i.e. 79%) than a bottle without this claim. However, these preferences dropped significantly when a price premium was attached to these packaging variations.Originality/valueWhile most studies have relied on surveys and qualitative methods to investigate consumers’ reactions to sustainable packaging, our research uses an experimental method to assess how packaging impacts young consumers’ perceptions and choices. Additionally, by manipulating the presence of a price premium, this study uniquely investigates the impact of such a premium on young consumers' willingness to choose sustainable packaging.
- Research Article
38
- 10.1111/jan.13911
- Jan 10, 2019
- Journal of Advanced Nursing
To examine the association between components of safety climate and psychosocial hazards with safe work behaviours and test the moderating effects of psychosocial hazards on the safety climate-safety performance relationships. The effects of a strong safety climate on safety performance are well cited, however, the conditions that have an impact on this relationship warrant attention. While the psychosocial hazards commonly reported by nurses are predictors of well-being and job attitudes, evidence suggests that these may also place boundaries on the effects of safety climate on safe work practices. This study used a cross-sectional design to collect data from 146 nurses. Participants were recruited through convenience sampling and snowball sampling methods in 2017. Nurses completed an online questionnaire and received a $5 e-gift card as compensation. SPSS v.23 and PROCESS v3.0 were used to analyse the data. A strong safety climate was positively associated with nurses' safety performance. While psychosocial hazards did not predict safety performance, they did moderate the safety climate-performance relationship. High levels of perceived stressors weakened the association between promoting two-way safety communication, the use and implementation of procedures to promote safe work practices and management's endorsement of health and safety with safe work performance. The positive effects of safety climate on nurses' safety performance are contingent on the levels of psychosocial hazards nurses experience. When aiming to improve safety performance among nurses, it is important for efforts to also focus on the psychosocial conditions of the work environment.
- Research Article
38
- 10.1016/j.ausmj.2012.05.014
- Jun 18, 2012
- Australasian Marketing Journal
An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers’ evaluations of fish