Abstract
The primary purpose of this article is to develop an understanding of the notion of "green marketing" forbusinesses and the long-term influence that this strategy has on the profitability of businesses. It hasbeen observed that companies with an optimistic outlook toward green products and marketing benefitfrom increased sales and a positive brand image. In addition to enhancing the favourable image of thecompany, "green marketing" brings together the organization's individual and collective concerns aboutthe environment. Businesses that are interested in keeping up with the development of green marketingand satisfying the social expectations of their customers need to learn more about green marketing andthe potential it presents in the twenty-first century. Because people currently have a favourable attitudetoward green products, many businesses believe that if they make environmentally friendly productsavailable to their customers, it will give them an advantage over their rivals and make them morecompetitive in the marketplace.
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