Abstract
Today, tourists tend to choose hotels that consistently implement environmentally friendly practices. In accordance with this phenomenon, the concept of sustainable accommodation needs to apply the principles of environmental conservation, ecology, community empowerment, and the use of local products. Therefore, this study aimed to analyze Green Hotel as a Competitive Product. The problem of this study is “What green aspects do the hotel have that differentiate them from other competitors”? The population was 57 of five stars hotel in Bali that received THK Tourism Award. Meanwhile, 10 percent of the sample was determined by purposive sampling, and the data analysis method used was qualitative descriptive technique. The results showed that the product was developed from an ordinary characteristic to a greener specification. In response to green business practices, 100 per cent stated that adopting the practices can maintain the image of the hotel brand, serve as a competitive advantage, and make the company and employee performance more effective and efficient. Furthermore, the results showed that implementing environmentally friendly business practices are achieved by adopting local wisdom values.
Highlights
IntroductionTourists tend to choose hotels that consistently implement environmentally friendly practices
Today, tourists tend to choose hotels that consistently implement environmentally friendly practices. In accordance with this phenomenon, the concept of sustainable accommodation needs to apply the principles of conservation, ecology, community empowerment, and the use of local products, as well as minimizing environmental damage
The results of this study showed that the product was developed to a greener specification
Summary
Tourists tend to choose hotels that consistently implement environmentally friendly practices. In accordance with this phenomenon, the concept of sustainable accommodation needs to apply the principles of conservation, ecology, community empowerment, and the use of local products, as well as minimizing environmental damage. It was requested that tourism centres should be differentiated into the 10 new Bali developments This is a term to say that Bali is the most popular and important region in the country. The hotel industry is highly competitive and is extensively driven by customer demand. Their preferences and expectations are changing from time to time. To gain the attention of tourists, the business owners have to adjust to the changes that take place in the market [2]
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