Green bond issuance and investor response in an emerging economy: does COVID-19 and issue size moderate the stock market reaction?

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ABSTRACT The present research analyzes the stock market reactions to green bond issuance in India’s under-researched emerging market, explaining how COVID-19 and issue size influence investor behaviour. Using the green bond issuances from 2016 to 2024, the findings support a counterintuitive, negative but insignificant, stock market response to green bond announcements. Furthermore, the results conclude that neither COVID-19 nor issue size affect stock market reactions, indicating that Indian investors prioritize regulatory trust over the volume of the issue. The present study provides a valuable theoretical contribution by unveiling the investors’ response to green investment through a multi-theory perspective. Moreover, the study provides key policy implications focusing on green financing disclosures, investor behaviour, and greenwashing.

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