Graphic design of interactive interfaces

Abstract

In the epoch of digital media, graphic design has become an important part in the process of creating interactive platforms for work and entertainment. To a great extent, design defines the way in which the user will communicate in the virtual environment. If the visual hierarchy in the texts, shapes and colours is not implemented, then dealing even with the most up-to-date software may become challenging. The modern human is overwhelmed with information and he instinctively seeks for the most direct way to reach his goal. Each graphic element that is not in its designated place is a reason to disrupt the fluent dealing with the interface and results accordingly in bad usability. It is noticed that many developers of such type of platforms perceive interactive and print design as overlapping areas. Although their origin, principles and components are common, the differences between them in terms of technical and user elements are considerable, which influences also the creative process. The purpose of the current article is to define the areas of differences between print and interactive design. Systematizing them will be useful for optimizing the graphic design for interactive interfaces, achieving intuitive navigation, user comfort and accessibility for the content.