Abstract
The advent of new predictive and informative technologies gives new instruments to design legal norms that do not draw on rough generalizations (minors vis-a-vis adults, consumers vis-a-vis traders, etc.), but are purported to meet the actual need of protection of single individuals in the various situations of their lives. This shift from 'general and abstract' rules to 'granular' rules is of key essence in the law applicable to the trade of financial services. The article focus on some major pieces of EU legislation in the field of financial instruments, credit, and insurance.
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