Granfluencer w świecie mediów społecznościowych – czynniki rozwoju zjawiska

The Big Question: Have social media and/or smartphones disrupted life in your part of the world?

Social media is increasingly used by young people, including those with communication disability. To date, though, little is known about how speech-language therapists (SLTs) support the social media use of young people with communication disability. To explore what services SLTs provide to facilitate the social media use of young people with communication disability, including what these services look like, and the factors that impact SLTs' professional practices. A sequential mixed methods approach was employed including an online survey and in-depth semi-structured interviews. Participants were qualified practising SLTs in Australia with a caseload that included clients aged 12-16 years. Quantitative data were analysed with SPSS. A thematic analysis of qualitative data was conducted with NVivo. Survey responses from 61 SLTs were analysed. Interviews were conducted with 16 participants. Survey data indicated that SLTs do not systematically assess or treat young people's use of social media as part of their professional practice. Interview data revealed that where SLTs do support young people's use of social media, they transfer knowledge and practices typically used in offline contexts to underpin their work supporting clients' use of social media. In terms of factors that affect SLTs' practices, three major themes were identified: client/family factors, SLT factors, and societal factors. While young people with communication disability may desire digital participation in social media spaces, SLTs' current professional practices do not routinely address this need. Professional practice guidelines would support SLTs' practices in this area. Future research should seek the opinions of young people with communication disability regarding their use of social media, and the role of SLTs in facilitating this. What is already known on the subject Young people with communication disability use social media, but digital inequality means that they may not do so to the same extent as their typically developing peers. Services targeting a young person's social media use is within the SLT scope of practice. Whether or not SLTs routinely address the social media use of young people with communication disability as part of their professional practice is unknown. What this study adds to existing knowledge This study found that SLTs in Australia do not systematically provide professional services targeting young people's use of social media. When services do address a young person's use of social media, knowledge and practices typically used by SLTs in offline contexts are adapted to support their work targeting online social media contexts. What are the potential or actual clinical implications of this work? This study indicates that SLTs should consider a range of factors when deciding whether to address a young person's social media use. Adapting existing offline professional practices to online environments could support SLTs' work in providing services targeting social media use. Professional practice guidelines would support SLTs' work facilitating the social media use of young people with communication disability.

Web 2.0 and academic debate: Social media challenges traditions in scientific publishing.

Political public space in social media platforms the 2024 election will be attention Lots circles. Conflict discourse in room public political via social media platforms of course is something common and significant in context modern democracy. However when blunt make room public in social media disturbing or not Healthy. Social media has become receptacle for individual, group and society for convey opinion, discourse, opinion, information, interact in a way wide and others. Social Media has significant role in shape, influence opinions and choices political in election. Moment election is notes important in system democracy in Indonesia. Study This aim for analyze phenomenon conflict political public space in social media platforms. Use approach qualitative descriptive with analyze various source news, reports, public opinion and social media realit. Research result show that discourse conflict public space in social media the 2024 election occurs in a number of aspect among others; conflict between party politics, team success, conflict support and inter supporters. Social media often present incident violence and provocation. Even conflict between social media platforms That Alone. Competition business and interests politics. Conflict This can influence content, discourse and narrative. Study this is also revealing that phenomenon conflict public space in social media own significant impact to the public and the democratic process. Conflict can increase polarization and strengthening extreme attitudes between public. Besides Therefore, conflict can also occur obscure issue substance and diversion attention public of the important agendas that must be done discussed in election. Needed social media literacy, digital literacy and politics No only for public, also share party politics, the government is also a social media activist. Guard ethics, politeness and present regulations media social in every elections in Indonesia. In context this is important collaboration in a way harmonious both media platforms, actors capital business, government, party politics, organizer elections, and the public for you're welcome responsible answer presents a step-by-step process the 2024 election will mature, educate, give birth to an aura of harmonization.

Large corporations have taken benefit of social media marketing's potential as a forum for marketing and have used it to drive their ad campaigns. Marketers are more conscious than ever of the different social media options that are available to them and are moving much faster than ever to start new sustainability campaigns. Social marketing is the method of promoting a company and its products and services through social media and other networks. While propagating their culture, mission, or desirable tone, organizations can utilize social media marketing to communicate with their existing customers and entice new ones. With help of data analytics tools specifically designed for social media marketing, marketers may monitor the effectiveness of their campaigns. The way we interact with one another and how our society functions as a whole have both changed as a consequence of social networking. Entrepreneurs started to notice how popular social media platforms like Twitter, Facebook and Instagram are becoming more and more. They started utilizing these platforms for social media marketing purposes to advance their objectives. That's because these websites have the power to alter user behaviour. On the social media platforms, marketing professionals can employ a variety of strategies and techniques to catch users' attention and enhance the engagement of their content. Marketers can employ the particular geographic, demographic, and personal information that users can submit on a variety of social media networks to customize their messaging to what is most likely to be popular with consumers. Social media is one of the "biggest chances" a company has currently now just to reach out to prospective customers. The means of socialization are social media. By establishing a closer connection with the public, these new media gain the trust of the public. Social networking marketing has transformed into the new norm for many organizations since the beginnings of last year. Social networking marketing has advanced, as have the companies that use it. It is impossible to pay to be completely silent on social media if a rival is generating controversy with its services and products. It is equally astounding how quickly the social media phenomenon is expanding and growing. With publication came social media marketing first. In an attempt to boost visitors to their sites and preferably, revenue, businesses published their information on social media. Social networking, however, has expanded to be a lot more than simply a method for disseminating information. Companies increasingly utilize social networking sites in a wide range of ways. For instance, an organization that is curious in what customers have to say about its brand may monitoring social media conversations and respond to significant references. In order to determine how effectively a company is operating on social media, it would employ an analytics tool to examine at its visibility, engagement, and sales. Highly targeted social media advertisements would be used by a company looking to reach a certain population on a large scale. The term "social media management" is frequently used to refer to all of them. Numerous ways in which social media has altered business. It is a reality that because of the digital era in which we live, social media and internet marketing have a big influence on how people behave. The technology is evolving quickly, which has increased both supply and demand over time. Automation of all processes is the only way to deal with the significant changes. Despite the emergence of the new communications era, experts advise companies to keep employing conventional methods while also making the most of social media to promote their goals. This study analyzes social media and social media marketing principles as well as related topics like social media's development and advantages, its function and importance in marketing, and its social media marketing tactics. It also offers a broad perspective of marketing through social media in India.

Cooperative Mentorship: Negotiating Social Media Use within the Family

Solace in Social Media: Women Unite Under COVID-19

Social media are everyday companions for adolescents, enabling them to communicate and share their experience of the world. With the rise of social media, location has gained importance as an organizing principle of online content. In addition, actions like taking, geotagging and uploading pictures on the go mediate space in a new way. In this article, we explore the production of space through social media, and the emerging receptive processes among young people against the background of a changed allocation of spatial meaning through digitization processes. The ubiquity of software leads to a production of ‘coded spaces’ and ‘code/spaces’. We give an overview of contemporary research within geography that examines the production of space in social media and identify possible ways of thinking about space in social media. In order to analyse young people’s spatial practices in social media, we conducted interviews with adolescents regarding their social media habits. Our first analysis reveals several spatial practices that occur on Instagram: youngsters select locations specifically for Instagram, geotag places that they deem exceptional, and edit their photos with filters. Our analysis confirms that software leads to the emergence of new spatial practices. The production and reception of space in the context of digitization raise a series of questions regarding the theoretical conception of space on social media.

In this chapter, I discuss how writing in social media spaces takes on a performance as well as a social dimension. There is an oscillation between people, poems and words in Twitter hashtag streams and in Facebook groups. The act of writing poems or posting visual images such as photographs becomes performance as well as communication. People who participate in online poetry networks get to know each other through each other’s words and images and come together to improvise with digitally co-present others. There is a relational aesthetics at play. This chapter will include some research data from an article previously published in Text Journal http://textjournal.com.au/oct11/berry.htm. In that article (Berry 2011), I explored implications of social media for literary creative practice and how it may encourage participation in creative practice communities and move creative writing into new areas and forms. Here, I also present previously unpublished material drawn from a participatory art project using Twitter which I directed in a gallery space in 2013 to further explore the performance dimensions of writing in social and mobile media spaces.

As algorithms have evolved, they have been heavily used in social media, and more brands are using them as an effective tool for social media marketing. The use of algorithms in social media marketing has become increasingly prevalent as brands seek to maximize their impact and reach on these platforms. However, there has been a growing concern over the impact of algorithms on society, including issues such as filter bubbles, echo chambers, and algorithmic bias. This research is important as it seeks to provide insights into the social impact of algorithmic applications in social media marketing. The findings could be useful to both brands and consumers, enabling them to make more informed decisions about their use of algorithms in social media marketing. This research aims to investigate the social impact of the use of algorithms in social media marketing. The study collected 135 samples through a qualitative research method using a questionnaire for social media users. The collected data was analyzed to derive both positive and negative impacts of algorithmic applications in social media marketing on society. The application of algorithms on social media can affect society due to efficient marketing and enhanced access to information. However, it can also have negative impacts on society, for example, potential for manipulation, loss of privacy, reinforcement of stereotypes and biases, and amplification of harmful content. And the paper builds on previous research on the subject of algorithms and social media by exploring their potential impact in more depth. By doing so, the study intends to enable both brands and consumers to effectively avoid its negative effects.

With the popularity of social media, social media marketing has become an integral part of corporate marketing strategies. However, due to the continuous changes in social media platforms and marketing strategies, effectively evaluating the effectiveness of social media marketing activities has become a focal point of concern for businesses. Therefore, researching statistical methods and applications for evaluating the effectiveness of social media marketing is of both theoretical and practical significance. This article adopts a literature review approach to analyze relevant studies on the evaluation of social media marketing effectiveness in recent years, summarizing the current research progress and existing problems. The main research content of this article includes an analysis of social media user behavior, an evaluation of social media advertising effectiveness, an assessment of social media communication effectiveness, surveys on social media user satisfaction, and long-term tracking and analysis of social media marketing effectiveness. These research contents contribute to a better understanding of the actual effects of social media marketing activities for businesses, thereby optimizing marketing strategies and increasing marketing efficiency and return on investment. This study concludes that statistical methods and applications for evaluating the effectiveness of social media marketing are significant both theoretically and practically. Through in-depth mining and analysis of social media data, researchers can reveal the patterns behind social media marketing activities, providing decision support for businesses.

PurposeThe purpose of this paper is to investigate the impact of social content marketing in social media on the effectiveness of the new product development process of high-tech companies with regard to the e-trust as a mediator between content and effectiveness.Design/methodology/approachFor this study, a descriptive research method has been adopted. Data were collected through a questionnaire. In total, 430 questionnaires were distributed among professionals and managers working in R&D, marketing, sales and strategic departments of firms affiliated with ICT Guild Organization in September 2017. Of this number, 384 complete questionnaires were included in the study. Data were analyzed using structural equation method by Smart PLS software.FindingsFindings show that although social content marketing and e-trust influenced the effectiveness of the product development process, e-trust did not play a mediating role in the relationship between social content marketing and effectiveness of product development process in high-tech companies.Practical implicationsHigh-tech companies, drawing on the results of this research, can utilize the component of social content marketing in social and mobile media and content publication through e-commerce, social and mobile media and m-commerce while analyzing user-generated content to identify user demands and achieve the proper idea generation. At the time of commercializing, by educating and informing customers, they mitigate fears and risks. This will lead to increasing the effectiveness of the product development process, market share and achieving revenue goals.Originality/valueThis study investigates the social content marketing role in product development process in high-tech companies and tests the model in the context of the Tehran IT industries. The result of this study provides a reference for managers of high-tech companies and helps them lower the failure rate of product development.

Focused on the mathematical foundations of social media analysis, Graph-Based Social Media Analysis provides a comprehensive introduction to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge, namely the confluence of graph analysis and network theory with linear algebra, digital media, machine learning, big data analysis, and signal processing. Supplying an overview of graph-based social media analysis, the book provides readers with a clear understanding of social media structure. It uses graph theory, particularly the algebraic description and analysis of graphs, in social media studies. The book emphasizes the big data aspects of social and digital media. It presents various approaches to storing vast amounts of data online and retrieving that data in real-time. It demystifies complex social media phenomena, such as information diffusion, marketing and recommendation systems in social media, and evolving systems. It also covers emerging trends, such as big data analysis and social media evolution. Describing how to conduct proper analysis of the social and digital media markets, the book provides insights into processing, storing, and visualizing big social media data and social graphs. It includes coverage of graphs in social and digital media, graph and hyper-graph fundamentals, mathematical foundations coming from linear algebra, algebraic graph analysis, graph clustering, community detection, graph matching, web search based on ranking, label propagation and diffusion in social media, graph-based pattern recognition and machine learning, graph-based pattern classification and dimensionality reduction, and much more. This book is an ideal reference for scientists and engineers working in social media and digital media production and distribution. It is also suitable for use as a textbook in undergraduate or graduate courses on digital media, social media, or social networks.

As more individuals experience tinnitus, some researchers have labeled the condition a “global burden” (J Formos Med Assoc. 2016 Mar;115(3):139). As such, social awareness of the condition has spread, in no small part due to the internet and social media. About 75 percent of American adults use the internet, including various social media platforms, to learn about health conditions like tinnitus (PEW, 2014 https://pewrsr.ch/2FgioCJ). The World Health Organization has asserted the importance of modern social media platforms, particularly in their ability to provide more people with instant and easy access to health-related information (Bull World Health Organ. 2009 Aug;87(8):566). Social media also allow users to discuss health conditions (like tinnitus) and build relationships with others who share symptoms or experiences (Am J Audiol. 2017 Mar 1;26(1):1; J Neurosurg Pediatr. 2017 Aug;20(2):119). These virtual platforms can encourage communication about and management of disorders, thereby promoting confidence and empowerment.social media, tinnitus, online informationFigure 1: Patterns of social media usage and categories across platforms.Table 1: Descriptive Statistics of Overall, Management, Information Sharing, and Misinformation of YouTube VideosHowever, the lack of adequate gate-keeping mechanisms on social media may pose a threat to information accuracy. Misinformation can be particularly dangerous to people who are distressed by their condition, like tinnitus, and desperate to find an effective treatment (J Acad Librariansh. 2015;41:583). In fact, billions of dollars are spent each year on items marketed online as “tinnitus cures” (Otol Neurotol. 2016 Aug;37(7):991). If tinnitus-related information posted online is systematically analyzed, audiologists and other hearing health care professionals can be better equipped to correct possible patient misinformation. As such, this study assessed the prevalence, quality, and trends of tinnitus-related information across three popular social media platforms: Facebook, Twitter, and YouTube (AJA. 2018. doi:10.1044/2018_AJA-18-0033). METHOD The study was approved by the Institutional Review Board of Hofstra University. A comprehensive evaluation of three social media platforms was performed by searching the keywords ”tinnitus” and “ringing in the ears” on Facebook (pages and groups), Twitter (accounts), and YouTube (videos). These platforms were selected based on present popularity and ease of quantifiable data (PEW, 2018 https://pewrsr.ch/2FkijOg). Search results were examined by two reviewers and included in the investigation only if they were in English, contained the keyword “tinnitus” within the title and/or description, and relevant to the audiological condition of tinnitus. Included items also had to meet the following criteria: 10 or more “likes” and five or more posts for Facebook pages; 10 or more members for Facebook groups; 10 or more followers and five or more tweets for Twitter accounts; and 100 or more views for YouTube videos. Public and closed Facebook groups were included and categorized based on page description. Among the studied YouTube videos, the first 100 that came up by each sorting option (i.e., relevance, view count, and rating) were assessed. The results for each platform were quantified based on various social media metrics, including likes, members, followers, and views. All results were sorted into the following categories based on primary functionality: (1) fundraising, (2) information sharing, (3) misinformation, (4) personal story, (5) promotion of a product, (6) service provider/institution, and (7) support group. Two additional categories were created for YouTube: (8) tinnitus assessment, and (9) tinnitus management. It should be noted that the authors defined misinformation as any shared information that is currently considered untrue (e.g., miracle pills), lacking peer-reviewed evidence (e.g., acupuncture), or uninvestigated at the time of the study. RESULTS Of the 1,459 search result items that were assessed, 624 met the inclusion criteria (49.2% Facebook pages, 36.5% YouTube videos, 8.4% Twitter accounts, and 5.9% Facebook groups). Figure 1 shows the breakdown of the different information categories in each of the studied social media platform. The highest levels of activity within the tinnitus community were found on Facebook pages (n = 307), which amassed a total of 214,184 likes and a mean of 701 likes. The most prevalent categories were misinformation (42.7% of pages; 75,581 total likes; 577 mean likes), service provider (27.4% of pages; 45,749 total likes; 545 mean likes), and information sharing (14.7% of pages; 33,080 total likes; 735 mean likes). A total of 37 Facebook groups were included in the study, totaling 45,664 members and a mean of 1,234 members. Of these, nine groups were public and 28 were closed. Public groups totaled 712 members (mean = 79) and the two most common categories were misinformation (44.44% of public groups; 123 total members; 30.75 mean members) and support group (33.3% of public groups; 360 total members; 120 mean members). Closed groups amassed 44,952 members (mean = 1,605). The three most common categories were support group (67.85% of closed groups; 38,266 total members; 2,014 mean members), information sharing (14.29% of closed groups; 4,433 total members; 1,108 mean members), and service provider (10.71% of closed groups; 2,206 total members; 735 mean members). For YouTube, 228 videos were examined after removing irrelevant and overlapping videos across sorting options. These videos amassed a total of 41,296,486 views, 170,707 likes, 15,479 dislikes, and 31,798 comments, and had a total duration of 340:29:12 (hh:mm:ss). Video upload dates ranged from July 2006 to July 2017 (when data collection took place) and duration ranged from 00:00:07 to 13:31:19. The three most common categories of videos were management, information sharing, and misinformation. The amount of misinformation varied by sorting option, with the most misinformation found when sorting by relevance (30.9%) and the least when sorting by rating (15.9%). Results for YouTube videos are summarized in Table 1. Fifty-two tinnitus-related Twitter accounts were analyzed. These accounts had a total of 155,167 followers (mean = 2,984) and produced a total of 33,932 tweets (mean = 6,499). The three most common categories were misinformation (34.6% of accounts; 28,042 total followers, 1,558 mean followers), service provider (25% of accounts; 96,959 total followers; 7,458 mean followers), and information sharing (25% of accounts; 23,376 total followers; 1,798 mean followers). Overall, the studied information varied in authenticity. Social media users who search for tinnitus-related information can get information about the condition, locate medical professionals, find peer support, and advocate for increased awareness of tinnitus. DISCUSSION The findings of this study suggest that social media platforms offer a multitude of tinnitus-related information that can help affected individuals cope with the condition. The highest rates of activity were found on Facebook, which is currently the world's most utilized social media platform (J Neurosurg Pediatr. 2017). YouTube was a unique platform in that tinnitus management videos (the most popular category) offered potential self-help and “do-it-yourself” relief options. Additionally, the study authors noted that some of the most pertinent and accurate videos resulted when sorting YouTube videos by rating, rather than YouTube's default sorting option of relevance. Substantial amounts of misinformation were found throughout all investigated platforms. Of the six social media metrics assessed, five had misinformation as one of the top categories. Although not all misinformation was spread maliciously, it became clear that social media may attract those with malevolent intentions. For example, several products and supplements were found across platforms that marketed themselves as tinnitus cures, some being sold for hundreds of dollars each. Many of these products have been clinically investigated and determined to offer no benefits besides a possible placebo effect (J Am Acad Audiol. 2014 Jan;25(1):106). Further investigation is needed to determine how to flag search results or products promoting misinformation on social media. This study had some limitations, many of which are unavoidable and inherent to social media, including potentially targeting search results based on IP addresses and personal accounts, the evolving nature of social media, and the possibility that the keywords searched may not have been all-inclusive. Future investigations should consider assessing micro-level trends in social media use and the susceptibility of the tinnitus community to online misinformation. Nonetheless, the results of this study can help audiologists and other hearing health professionals understand the current online portrayal of tinnitus. Clinicians should be prepared to combat the significant online tinnitus-related misinformation and offer patients correct information to help them effectively manage their condition.

Background: The growing influence of social media platforms on consumer behavior, particularly in developing countries like Nepal, has been a subject of increasing interest. As social media usage rises, the impact of advertisements on purchasing decisions becomes a critical area of exploration, especially among the youth. This study seeks to understand how demographic factors, including age and gender, affect social media usage patterns and the influence of advertisements on purchasing behaviors. Objective: The primary objective of this research is to examine the relationship between social media usage and consumer purchasing decisions, with a focus on the demographic characteristics of age and gender among Nepalese youth. Methods: A cross-sectional survey was conducted with 123 respondents from different age groups, ranging from 16 to above 35 years. Descriptive data analysis was employed to assess demographic distributions and social media usage patterns, while a Chi-Square test was used to analyze the influence of gender on purchasing behavior due to social media advertisements. Respondents were asked about their preferred social media platforms, purchasing behaviors, and their views on the influence of social media advertisements. Findings: The results revealed that Instagram is the most popular social media platform across all age groups, with a notable gender difference in platform preferences. Social media advertisements were found to influence purchasing behavior, with a majority of respondents either agreeing or being uncertain about their impact. The Chi-Square test showed no significant relationship between gender and the influence of social media advertisements on purchasing decisions. The majority of participants, particularly those aged 16-25, indicated that they were influenced by social media ads in their purchasing choices. Conclusion: This study highlights the substantial impact of social media advertisements on the purchasing decisions of Nepalese youth, particularly among those aged 16-25. Gender did not appear to significantly influence the effectiveness of these advertisements. The findings suggest that social media platforms, especially Instagram and Facebook, play a crucial role in shaping consumer behavior, and advertisers should focus on these platforms to target younger audiences. Novelty: This study provides valuable insights into the specific impact of social media advertisements on consumer behavior in Nepal, a developing market, and explores the role of demographic factors in shaping these behaviors.