Abstract
ABSTRACT This article aims to explore the complex relationship between global and local and look at ‘glocalization' from an original perspective. Following Raymond Williams' trilogy of ‘Dominant-Residual-Emergent', it redefines the elusive concept of ‘glocalization' as a ‘way of engaging' divergent social imaginaries of the Dominant/modern, the Residual/traditional and the Emergent/ postmodern ontologies. It contributes to the globalization literature by proposing three different accounts of glocal as hybridity, hegemony and reflexive engagement. It suggests transcending the prevailing accounts of ‘Glocal-as-Hybridity' and ‘Glocal-as-Hegemony' by emphasizing the promise of ‘Glocal-as-Engagement' through the examples of sustainable development and neo-indigenista movements. In sum, the article suggests that glocalization can establish the ‘missing link’ in the theories of globalization and the transformation of the modern social condition.
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