Globalizing Influences on Leisure: A Perspective from Iran

Abstract

The article explores the role of science and technology in the development process of leisure and tourism as it affects the quality of life in Iran. The changing socio-economic circumstances that enhance leisure and tourism, are also examined. Leisure activities are highly related to income, and changing lifestyles in Iran over the past few decades. Increased discretionary time does not mean that everyone is in a position to take it up. Moreover, as a result of globalization of norms and values, the value of leisure and tourism is becoming evidenced in Iran like in many other countries. Iran, with a heavy volume of her population, in the younger age groups of 15–29, is facing controversial issues in leisure and tourism. The new millennium is witnessing tourism as becoming the largest industry. Such a growing phenomenon requires sustainable thoughtful planning and investment. If adequate planning is not applied, changing consumer needs, expectations, fashions and the like will not be met in an effective way. The author recommends that new interrelations, knowledge and facts should be discovered so as to respond the growing leisure and tourism needs. The paper proposes that thoughtful policy-making could minimize or even remove the likely negative effects of tourism. Eventually, in the last part of the article, various data on leisure and tourism are discussed.