Abstract
When companies invest their financial resources for gainful purposes, not all of their investment decisions are beneficial to the public welfare. Therefore, companies can invest in the new areas while also participating in the public welfare. This is embodied by the term sustainable and responsible investment (SRI). The aim of the paper is to identify SRI activities and strategies which should be included in the investment decision-making process of companies. The achievement of the aim is pursued by study of relevant documents and websites of the institutions dealing with SRI and SRI activities and strategies. Secondary research was mainly based on the analysis. The main finding is that existing SRI activities and strategies are not scrupulously CSR-oriented. As a result, SRI activities and strategies oriented on CSR areas are to be identified. Keywords: CSR; SRI; SRI activities and strategies; ESG factors; investors;
Highlights
Every company exists in a particular environment, is part of this environment, affects this environment and is affected by it
The aim of the paper is to identify sustainable and responsible investment (SRI) activities and strategies which should be included in the investment decision-making process of companies
This is evidenced by the continuous increase of new areas in which companies can invest while participating in public welfare
Summary
Every company exists in a particular environment, is part of this environment, affects this environment and is affected by it. Even socially responsible companies seek for an answer to the question whether it is possible to expand their activities within the CSR concept. CSR activity, the importance of which is currently growing, is known as sustainable and responsible investment (SRI). There is a growing demand for the method of investment assessing, where in addition to financial performance, the responsibility of the company is important. In the evaluation of investment, the ability of companies to respond to environmental and social challenges and problems through the use of ethical and transparent principles and practices is taken into consideration (Franc, Nezhyba & Heydenreich, 2006)
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