Global meets local

As we enter the 21PstP century, we often find ourselves living in an increasingly globalized world, a world which is characterized by the global cultural flows of people, technologies, capital, media, and ideologies (Appadurai 2015). Language, as a part of culture, is always evolving in response to socio-cultural changes. Thus, linguistic innovations via social media offer a particularly interesting locus to track such global flows. This paper aims to study how popular lexicons have emerged out of digital communication and have been widely used and interpreted by different groups of individuals involved in social media in contemporary China. As China is increasingly becoming integrated into the global economy, the widespread movement media networks, such as WeChat, QQ and Microblogs, has provided Chinese citizens with easy access to new words and new ways of using old forms. When did these linguistic innovations appear? What linguistic resources are used to bring about such changes? Why are new lexicons and new meaning created? And how do Chinese citizens respond to these media-induced language changes? By addressing these questions, this paper is oriented toward exploring the role of social media in language change as well as the relationship between language, identity and ideology in the context of globalization. Our findings suggest that these media-induced language innovations are not simple responses to the broader socio-cultural changes occurring inside and outside China. Instead, Chinese citizens, through creating, using or spreading new popular lexicons, are able to construct, negotiate, and make sense of multiple selves across those digital spaces. Therefore, social media has generated a network of ‘imagined communities’ that allow individuals of various social backgrounds to have practical images, expectations and self-actualizations that extend beyond temporal spatial limits (Anderson 1983; Boyd 2014). As such, linguistic innovations in those virtual spaces have created multiple figured worlds, within which, individuals’ identities and agencies are formed dialectically and dialogically in global cultural processes (Holland etal. 1998).

As we enter the 21st century, we find ourselves living in intensified globalization, characterized by global cultural flows of people, technologies, money, images, and ideas (Appadurai 2020). Language is evolving in response to socio-cultural changes. As such, linguistic innovations via mass media offer a particularly interesting locus to track such global flows. This paper aims to study how popular lexicons in female address terms have emerged out of digital communication and have been widely used and interpreted by different communities interacting with mass media in contemporary China. As China is increasingly integrated into the global economy, the widespread of media networks, such as WeChat, QQ and Microblogs, has increasingly provided Chinese citizens with access to new words and new ways of using old forms. The study thus enquires as to the origin of these linguistic innovations, the linguistic resources required to bring about such changes, the motives for developing such online resources, and the responses by Chinese citizens to these media-induced language changes. By addressing these issues, this paper is oriented toward exploring the role of mass media in language change as well as the relationship between language, identity and ideology, in China, in the context of globalization. Our findings suggest that Chinese female address terms have emerged via mass media, by coining, borrowing, reapprorpiating older forms for new meanings, and by employing multimodality. These media-induced language innovations are not simple responses to the broader socio-cultural changes occurring inside and outside of China. Instead, Chinese citizens, through creating, using, or promulgating new popular lexicons, are able to construct, negotiate, and make sense of multiple selves across those digital spaces. Therefore, Chinese mass media has generated a network of “figured worlds”, within which individuals’ identities and agencies form dialectically and dialogically in global cultural processes (Holland et al. 1998). In particular, the circulation of certain female address terms across digital spaces involves the enregisterment of words as part of a sexist register, which has perpetuated the ideologies of male dominance in contemporary China. Both individual and institutional efforts have been made to respond to such sexism and reconstruct gender images and identities.

Must Art Have a ‘Place’? Questioning the Power of the Digital Art-Scape

Cultural identity has become increasingly important and complex within many contemporary globalized societies. Consequently, methodological development is needed to expand our conceptualization and measurement of (a) the formation and experiences of multiple nested cultural identities and (b) how such identities relate to psychosocial functioning. In the preregistered and experimental quantitative phase (Study 1), Danish participants ( n = 308) were divided into three subsamples completely at random and exposed to various priming regarding global events (i.e., COVID-19, war in Ukraine, or a control prompt not related to current events). Danish, European, and global cultural identities were all highly endorsed across our sample, and global identity was enhanced by priming related to the war in Ukraine as compared with the other two priming conditions. Danish cultural identity was positively associated with well-being (self-esteem and life satisfaction) both directly and indirectly through self-concept clarity, whereas European identity was negatively associated with self-concept clarity, and global identity was positively associated with self-esteem. In the qualitative phase (Study 2), with a selected subsample of the Study 1 sample ( n = 5), we conducted in-depth semistructured interviews to explore the experience of sociohistorically embedded cultural identities (i.e., shaped by a complex interplay of culture, language, and social practices) within the globalized context of Denmark. Results highlight ideographic understandings of cultural identities and how these identities are politically embedded and shaped through intercultural experiences and events. These results are discussed in terms of how multi-method approaches can enhance our understanding of contemporary complex cultural identities.

This study examines linguistic innovations in the Nigerian music industry through an analysis of selected songs by Mohbad (2019), specifically “Ko Por Ke” (KPK) and “Peace”. Without any iota of doubt, Nigerian music, particularly within the Afrobeats and street-pop subgenres, has continued to serve as a dynamic site for language evolution, incorporating creative lexical formations, code-mixing and code-switching, biblical allusion as well as phonological stylisation. This study employs a qualitative research design and content analysis to analyse linguistic innovations. Drawing from Weinreich’s (1953) language contact hypothesis and Hall’s (1973) encoding/decoding frameworks, this paper examines how Mohbad employs novel linguistic strategies, including neologisms, slang, and phonetic modifications, to construct meaning, identity, and social commentary. This study aims to explore how Nigerian youngsters use linguistic innovation in music as a means of social interaction and cultural expression. The objectives of the study are to examine and interpret linguistic innovations with reference to socio-cultural context. The rationale is that linguistic innovation has received little scholarly attention in contemporary Nigerian music, particularly among street-pop performers. The study also considers the role of these linguistic innovations in shaping popular discourse and their impact on youth language practices. Findings reveal that Mohbad’s lyrical choices contribute to the evolving lexicon of Nigerian urban culture, reinforcing the interplay between music and everyday communication. This analysis sheds light on the broader implications of musical discourse in language change and identity construction in Nigeria.

This article is an analysis of the theory of cultural identity by Zheng Xiaoyun, a distinguished Chinese philosopher. His theory of cultural identity presented here gives a new perspective to the study of cultural identity. Zheng Xiaoyun's work The Theory of Cultural Identity has won recognition with Chinese academia and has been widely cited there, yet it is little known abroad, Russian academic thought included. Zheng Xiaoyun investigates the relations between cultural and national identities, stating that culture revolves around cultural identity. He comes to the conclusion that cultural and national identities are determined by the cultural development of individuals and society in general (horizontal determination) as well as by the global identity coming into being (vertical determination). His novel ideas and insights add to the academic discussion of the problems of identity. The comparison of Zheng Xiaoyun’s ideas and the theories of Russian and foreign researchers shows notable distinctions: western authors tend to look into psychological aspects of identity, Russian research focuses on its cultural dimension, whereas in China maintaining one’s cultural identity in a changing world is the key problem of identity research. In his works Zheng Xiaoyun studies the functionilg of cultural identity in an alias language environment and explores how strong national identity and values determine the life of a group. Key topics in Chinese identity research today, such as regional identity and Asian identity, call for an in-depth analysis of national and cultural identity and tap from the works of Zheng Xiaoyun. The comparative analysis has proved that his ideas on determining the foundations, mechanisms and types of cultural identity corresponds with other academic traditions. However, Zheng Xiaoyun’s study outlined in this article brings about novel structural approaches to the analysis of the dynamics of identity creation. Following on from the principles of historicity and objectivity, the philosopher develops the basic prerequisites for combining structural and cognitive approaches in studies of modern national and global identities.

The French Reception of <i>Adventures of Huckleberry Finn</i>: A Belated Consecration

The study's overarching goals were to determine how college students' social interaction patterns shape their sense of national and cultural identity, how these patterns relate to one another, how these patterns vary across demographic variables (such as gender, age, location, and parental education level), and whether or not these patterns can be used to predict students' future national and cultural identities. Six hundred fourteen male and female students from three different schools made up the research sample. The results showed that there was a lot of social interaction (3.41), a strong sense of national and cultural identity (4.14) across all categories, and a high degree of tool use (4.24). In addition to explaining the dimensions of social interaction (competition, cooperation, and conflict; 20.8% of the variance ratio), the areas of social interaction had a statistically significant impact on developing cultural and national identity dimensions. When looking at the many aspects of national and cultural identity, cooperation stands out as the most important and predictive. Both aspects (competition and cooperation) were positively and statistically significantly correlated with each of the other dimensions of cultural identity, national identity, and the overall tool of cultural and national identity (conflict). Social interaction patterns, as well as national and cultural identification, did not vary by age, gender, or location. Graduate school is associated with statistically significant variations in social contact patterns, as well as national and cultural identification, as compared to parents with lower levels of education.

This study examined the relationships between national identity, global identity, universal-diverse orientation (UDO), and reluctance to purchase foreign products among Chinese consumers. Drawing on social identity and acculturation theories, we hypothesized that UDO would mediate the effects of cultural identities on foreign product purchases. A cross-sectional survey was conducted with 1,237 university students in China. Structural equation modeling revealed that national identity positively predicted reluctance to purchase foreign products, while global identity negatively predicted it. UDO positively predicted reluctance to purchase foreign products and partially mediated the relationship between global identity and purchase reluctance. However, the indirect effect of national identity through UDO was not significant. These findings contribute to our understanding of consumer behavior in multicultural marketplaces by illuminating the complex interplay between cultural identities, intercultural attitudes, and consumer choices. The results have implications for international marketing strategies and efforts to foster positive intercultural consumer engagement in an increasingly globalized world. Future research should explore these dynamics longitudinally and across diverse cultural contexts.

الهویة الثقافیة فى ظل العولمة وعلاقتها بمتطلبات التصمیم الداخلى للمسکن لدى عینة من الطالبات الجامعیات المتزوجات

This chapter is about language change in London. Results from adolescent speakers in inner and outer locations of the capital were compared and it was found that while the outer London area, with a predominantly white British population, followed the patterns of the rest of the south-east, inner London diverged and displayed a great deal of innovation. A second investigation focused on innovations found in inner London, a multicultural area with a great deal of immigration. A complex sample included speakers of different ethnicities and different age groups, and the study identified what characterises individuals as ‘linguistic innovators’ by examining friendship networks. The chapter highlights a complex relationship between language, ethnicity and friendship networks.

"'All Skin' Teeth is not Grin:"Performing Caribbean Diasporic Identity in a Postcolonial Metropolitan Frame H. Adlai Murdoch (bio) Any attempt to come to grips with the limits, implications, and resonances that the term diaspora embodies in and for the Caribbean must begin by confronting the involvement of this term with the varied inscriptions of identity that frame the concept of Caribbeanness. Ineluctably bound up with the complex patterns of regional history, identity functions, in Paul Gilroy's words, as "a junction or hinge concept that can help to maintain the connective tissue that articulates political and cultural concerns" ("British Cultural Studies" 225). This conjunction forces us to face squarely the doubleness—or perhaps the dilemma—that the term diaspora signifies in the political history and culture of the region, problematizing the many paradoxes inherent in the term itself. For in a certain sense, following the arrival of Columbus and the profit seekers who quickly followed in his wake, the Caribbean region as a whole had been made an ethnic and cultural tabula rasa by about 1600, because the Spanish conquest, with its pernicious combination of overwork and new disease, virtually eliminated the indigenous population. As a result, pretty much the entire present-day population of the Caribbean arrived there from elsewhere; the populations came via voluntary migration, contract or indentured labor, and slave-based transportation, among others, but in the final analysis, the primary derivation of the Caribbean's principal population groups is ultimately extraregional. As Stuart Hall puts it, None of the people who now occupy the islands—black, brown, white, African, European, American, Spanish, French, East Indian, Chinese, Portuguese, Jew, Dutch—originally 'belonged' there. It is the space where the creolisations and assimilations and syncretisms were negotiated. The New World is the third term—the primal scene—where the fateful/fatal encounter was staged between Africa and the West. ("Cultural Identity" 234) Yet it is also indisputable that the cultural processes that Hall describes resulted in the creation of a home and an identity for the Caribbean people, one which they have made and made their own by affirming and living out the complexities of encounter, invention, and transformation. As Hall continues, "Cultural identity [. . .] is a matter of 'becoming' 'becoming' as well as of 'being''being.' It belongs to the future as much as to the past [. . .]. Cultural identities come from somewhere, have histories. But, like everything which is historical, they undergo constant transformation" ("Cultural Identity" 225). At issue in this article, then, is the extent to which the resonances of diaspora reflect the boundaries of contemporary Caribbean identity. Attempting to account for the Caribbean experience in diasporic terms is a challenging proposition at best; the history of the Caribbean and its people does not conform to [End Page 575] traditional diasporic patterns and exigencies of exile, dispersal, and return. Nor, for that matter, do we discern a single national entity of overwhelming political and psychological importance looming large on the diasporic horizon, a place that mediates both origin and return. Ultimately, constructing a regional diasporic framework draws on the implicit slippage between voluntary and forced migration, a dichotomy exacerbated in the Caribbean context by a diachronic perspective that ranges from the inception of slavery, through the arrivants on contractual indenture that followed emancipation, to the arrival of Portuguese and Syro-Lebanese groups near the end of the nineteenth century, to the labor-driven mass exodus to various metropoles of the late twentieth century. In these terms, it is beyond question that transnationalism and diaspora are key tenets in the region's historical and symbolic framework. Mimi Sheller asserts, It has become a prime location for the emergence of transnationalism, both in terms of its uprooted people and its hybrid texts, spoken languages, diasporas, and music traveling across world markets. Not only does each Caribbean society embody and encompass a rich mixture of genealogies, linguistic innovations, syncretistic religions, complex cuisine, and musical cultures, but [they] have also exported their dynamic multicultures abroad, where they have recombined and generated new diasporic forms. (174) Diaspora's central principle of an identifiable, if chimeric national entity cedes, then, in the Caribbean case, to a transnational and transcultural inscription of identity...

There has been a growing interest among scholars and practitioners in cultural empowerment due to the importance of this subject. In this study, we aim to explore the connection between traditional cultural symbols and cultural identity, further estimating how two variables stimulate consumers' emotional value to generate consumers' purchase intention. Based on existing traditional cultural literature and the theory of planned behavior (TPB), we first proposed a research framework and then empirically tested the relationship among traditional culture symbols, cultural identity, emotional value, and consumers' purchase intention. The survey data was tested using structural equation modeling (SEM) and the following conclusions were drawn. First, the cognition of traditional cultural symbols and cultural identity has a direct and significant impact on the emotional value thereby, eliciting consumers' purchase intention. Second, traditional cultural symbols are directly and indirectly (i.e., through emotional value or cultural identity) positively associated with consumers' purchase intention, also cultural identity is directly and indirectly (i.e., through emotional value) associated with consumer purchase intention. Finally, emotional values mediate the indirect effect of traditional culture and cultural identity on purchase intention, and cultural identity plays a moderating role between traditional cultural symbols and consumers' purchase intention. Our findings help to expand the existing literature on consumer purchase intentions by rationally using traditional cultural symbols in the product design and suggesting relevant marketing strategies. The research results can provide valuable inspiration for promoting the sustainable development of the national tidal market and repeating consumers' purchasing intentions.

The objective of this study is to analyze the impact of the Fear of Missing Out (FOMO) phenomenon on the formation and negotiation of student identities at the Faculty of Social and Political Sciences (FISIP) Universitas Tanjungpura (Untan) Pontianak. This research aims to examine how FOMO influences students' cultural identity representation in cross-cultural digital interactions, specifically in social media platforms. Additionally, it seeks to explore the extent to which social media strengthens or weakens students' awareness of their own and others' cultural identities, and to identify the role of digital peer pressure in shaping students' self-presentation behaviors. Lastly, the study will investigate the communication strategies employed by FISIP Untan students to manage FOMO pressures while preserving their authentic cultural identities in intercultural digital spaces. This study adopts a descriptive qualitative approach using a multicultural case study method. The participants include students from diverse ethnic backgrounds within FISIP Untan Pontianak. Data were analyzed thematically and triangulated for validity. Based on this framework, the study identifies three key research questions: (1) How does the experience of FOMO influence the formation and negotiation of student identity in cross-cultural digital interactions? (2) To what extent does social media strengthen or weaken students’ awareness of their own and others’ cultural identities in the context of FOMO? (3) What role does digital peer pressure play in shaping cross-cultural students’ self-representation behavior in the FOMO era?The findings reveal three major conclusions: First, FOMO significantly affects the formation and negotiation of student identity within intercultural digital spaces. Second, social media plays a dual role - both reinforcing and undermining students' cultural identity awareness. Third, digital peer pressure serves as a central force shaping students' self-representation in intercultural contexts during the FOMO era. Overall, FOMO and digital peer pressure generate a complex space where cross-cultural students dynamically negotiate their identities. Social media thus becomes both a platform and a challenge in balancing the pursuit of social recognition with the preservation of authentic cultural identity. Key insights include: (1) FOMO as a trigger for cultural identity negotiation; (2) cultural identity becoming increasingly performative in digital spaces; (3) digital peer pressure weakening attachment to local culture; (4) social media as a site of cultural negotiation rather than mere expression; and (5) students demonstrating adaptability, yet in need of critical intercultural awareness.

This paper investigates how English as a lingua franca is used to manage adversarial moments in casual conversation among friends, using conversation analysis and politeness theory. It presents a single case analysis of face negotiation devices utilized in two cases of third-party complaint sequences, in which complaints are made about someone else who is not present. The two cases to be analyzed were extracted from recordings of conversation of international students in British universities. The analysis revealed that the interactants utilize verbal and nonverbal devices, which are sometimes linguistically inexplicit but nonverbally resourceful, in a pragmatically sensitive manner in situ, thereby saving mutual face, intensifying the degree of face-threatening, or expressing disaffiliation in a face-saving way.