Giving to Women and Girls: An Emerging Area of Philanthropy

Abstract

Philanthropy for women’s and girls’ causes is a growing area of interest among donors and fundraisers. However, beyond foundation giving, limited research has been conducted to understand who gives to women’s and girls’ issues and donors’ motivations for such support. Using the frameworks of collective identity and the social identification theory of care, we conducted a sequential mixed-methods study in the United States to investigate donors’ characteristics and experiences. Through a national survey, we find that women are more likely to give to women’s and girls’ causes and that age and income are the most significant determinants of this giving. In focus groups, donors report giving to women’s and girls’ causes based on three motivational themes: personal experiences of gender inequality, a belief that supporting women’s rights is beneficial for society, and the perceived effectiveness of nonprofit organizations, largely supporting the social identification theory of giving.