Abstract
The article focuses on the development of a television market model in Italian journalism in the last two decades, characterized by the success of the entertainment frame in both TV and print news. The use of a spectacular framing and commercialization of news has its roots in the American popular journalism of the 1800s, but is today connected to the more recent of a «Showcase» (or «display window») communication model. Each place is or can be a stage, and the traditional definition of news is revised: journalism does not present news objectively, but it offers dramatized reconstructions of parts of reality, focusing on the visual impact of the events and on the narrative strategy used to create and «tell a story that entertains». This emotional reporting represents a turning point in news coverage of reality and the perception of social issues, going from objectivity to myth, tragedy and feuilleton.
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