Abstract
The use of political communication through gimmicks to increase candidate popularity continues to emerge, although traditional methods are still partly relevant. However, gimmicks without substance are a challenge for candidates and democratization. This research aims to see the relevance of gimmicks as an alternative to political communication. The method used in this research is descriptive qualitative. The findings show that gimmicks can be used as a political communication approach. Strengthening the gimmick is important, especially when offering the candidate's ideas. Political communication through gimmicks is too focused on entertainment and does not fully address the need for reform ideas in resolving public issues.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
