Abstract
Research on Generation Z entrepreneurial motivation in adventure tourism businesses in Batur, Kintamani Bali, aims to describe the forms of entrepreneurial motivation for Generation Z in adventure tourism businesses in Kintamani, Bali. The priority of this research is that it is aimed at entrepreneurs or those who are planning to become entrepreneurs to find typology and motivation in developing a wider adventure tourism business in the Batur Kintamani area. Entrepreneurs must always have high motivation and a more positive self-concept in living their lives, even though the motivation and self-concept of each individual (entrepreneur) has different forms.
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