Gender Norms and Network Structure: A Model of the Intrahousehold Division of Labor
This study presents a bargaining model with endogenous gender norms. Agents are heterogeneous in their wage rates and preferences but seek to conform to the behavior of their social reference group. In contrast to the previous literature, which assumes a homogeneous social norm, agents are connected through explicitly modeled social networks and thus face heterogeneous gender norms. In this model, social pressure to conform to gender norms exacerbates gender inequalities in the distribution of paid and unpaid labor resulting from a gender pay gap or gender-specific preferences. However, a heterogeneous norm causes agents to act significantly different from – and, on average, more egalitarian than – a homogenous norm. The differences are particularly strong if agents are more likely connected with others who have similar preferences. The findings suggest that technological revolutions such as social media could impact the intrahousehold division of labor by changing the social reference group of individuals. Highlights The study introduces a theoretical model of the intrahousehold division of labor influenced by gender norms. People want to conform to the behavior of others (gender norms). People only observe the behavior of a subset of the population. Network-mediated norms produce more egalitarian outcomes than a global norm. Study emphasizes the importance of considering network structures in gender norm studies.
- Research Article
34
- 10.1016/j.jadohealth.2019.10.012
- Dec 19, 2019
- Journal of Adolescent Health
Adolescence and Gender Equality in Health
- Research Article
- 10.1080/14680777.2025.2466031
- Feb 15, 2025
- Feminist Media Studies
This study investigates the framing strategies employed by the Pillars Campaign (Nha Nhieu Cot—NCC), a prominent gender equality advocacy initiative in Vietnam, through a content analysis of 285 Facebook posts. Drawing on Snow and Benford’s framing theories, the research analyzes three core framing tasks (diagnostic, prognostic, and motivational) and four types of frame alignment processes (bridging, amplification, extension, transformation) evident in NCC’s Facebook communication. The analysis reveals a prevalent use of diagnostic and motivational framing, as well as frame amplification. Within diagnostic framing, NCC employs two primary frames: (1) Gender norms as constraints and (2) Gender norms as catalysts for social issues. In prognostic framing, NCC presents solutions for gender equality and norm shifting as remedies for broader societal challenges. In motivational framing, NCC utilizes two main frames: (1) Feminism as equality advocacy and (2) Gender equality as a collective journey toward societal progress. This study contributes to the existing literature by providing empirical insights into gender communication within Vietnam’s sociocultural context and enriches the discourse on framing theory in advocacy initiatives. The findings underscore NCC’s effectiveness in mobilizing support and promoting societal change through strategic framing and alignment processes.
- Research Article
6
- 10.1111/1467-8551.12700
- Jan 8, 2023
- British Journal of Management
The performance feedback theory (PFT) proposes that organizations compare their performance to other organizations (i.e. their social reference group) and initiate responses based on this comparison. While social comparison represents a core element of the PFT, it is not well understood how organizations select social reference groups and how this selection may affect organizational responses (e.g. risk‐taking, change, innovation). We propose that the motives that organizations use to select their social reference groups impact their responses to performance feedback. Our meta‐analysis of 99 empirical PFT studies focuses on two motives underlying the selection of social reference groups for performance feedback: self‐assessment and self‐improvement. While self‐assessment through comparison requires the selection of a relevant set of referent organizations, self‐improvement relies on the selection of the highest performing referent organizations. Our results show that organizational responses to performance feedback differ depending on which motive‐based reference group is selected for comparison. These differences are more evident when performance is above aspirations. This finding has important implications for PFT researchers to predict organizational responses more precisely.
- Research Article
- 10.1186/s12889-023-17379-9
- Dec 6, 2023
- BMC Public Health
BackgroundTo develop effective public health policies, programs, and services tailored to the unique sexual health needs of migrant populations, it is essential to understand the myriad socio-ecological factors that influence their sexual health. This qualitative community-based participatory study aimed to explore factors influencing migrants’ sexual health at different socio-ecological levels in a Canadian setting.MethodsParticipants (n = 34) from African, Caribbean, Black; Latin American; South Asian; Middle Eastern, as well as East and Southeast Asian communities were recruited across Manitoba using printed flyers, community organizations, and social media. Individual interviews, conducted in English, French, Mandarin, Cantonese, Tagalog, Arabic, Swahili, and Tigrinya languages, explored questions relating to sexual health and experiences with service providers. Data were analyzed using reflexive thematic analysis and socio-ecological systems theory.ResultsThe study uncovered a range of individual, interpersonal, institutional, and socio-structural factors that affect the sexual health of migrants in Manitoba. Individual factors such as sexual health knowledge and testing practices, interpersonal factors like the type of sexual partnerships, institutional factors such as sexual health information needs, language, and service access barriers, and structural-level factors like gender norms and HIV stigma exerted a significant influence on the sexual health practices of study respondents. Sexual health awareness was influenced by various factors including length of time in Canada and involvement in community-based services. Study respondents identified issues related to access to HIV testing and sexual health information, as well as language barriers, racism in healthcare, and HIV stigma. Gender and social norms played a significant role in discouraging communication about sex and safer sex practices.ConclusionsThe study highlights the complex interplay of factors that influence the sexual health of migrants, and the need for targeted sexual health awareness campaigns and provision of sexual health information in languages spoken by migrants. Public health interventions focused on improving the sexual health outcomes for migrants should consider the socio-ecological elements identified in this study. These findings can inform public health campaigns to increase access to services and address sexual health inequities among migrant communities in Canada.
- Front Matter
- 10.1016/j.jadohealth.2023.04.003
- Jun 15, 2023
- Journal of Adolescent Health
Moving the Field of Gender Norms in Early Adolescence Forward: What Have We Learned From the Global Early Adolescent Study?
- Front Matter
4
- 10.1016/s2352-4642(19)30154-3
- May 30, 2019
- The Lancet Child & Adolescent Health
The lost boys
- Research Article
- 10.1080/13639811.2025.2533647
- May 4, 2025
- Indonesia and the Malay World
This article aims to shed light on the evolving sentiments towards LGBTQ issues on social media in contemporary Indonesia. It analyses Twitter posts relating to LGBTQ topics through quantitative text analysis. Controversies surrounding LGBTQ issues in Indonesia have emerged due to the complex interplay of factors such as gender norms, Islamic and other religious norms, traditional family values, and international trends concerning LGBTQ rights. In particular, the passage of the revised penal code, which includes legal restrictions on LGBTQ people, has legitimised the state’s use of legal frameworks to regulate the gender and sexual norms of its citizens. Discussions on LGBTQ issues have unfolded on social networks, particularly on Twitter. An analysis of its posts relating to LGBTQ issues reveals that allyship towards LGBTQ was strongest during periods when politicians made a series of anti-LGBTQ statements. In contrast, criticism of LGBTQ peaked during student protests and the forced passage of the revised penal code.
- Research Article
1
- 10.3390/adolescents3020015
- Mar 23, 2023
- Adolescents
Background: Violence against children (VAC) is a global epidemic rooted in gender norms. One of the most common forms of VAC is school-related gender-based violence (SRGBV). Research has shown the promise of social media to shift norms underlying abusive behaviors, but, to-date, no studies have reported on social media norms-shifting interventions to prevent SRGBV by teachers. This study describes lessons learned from a pilot social-media intervention to shift social norms among Ugandan teachers to promote gender equity and reduce SRGBV. Methods: We extracted information on group size, posts, engagements, and teachers’ comments from intervention Facebook and WhatsApp social media groups and conducted mixed-methods data analysis. The study and program team met weekly to review findings and adjust the approach. Results: We found many teachers voiced social norms and attitudes upholding SRGBV in online groups, highlighting the need for intervention. Social media groups were largely acceptable to teachers, reached many teachers throughout Uganda, and often promoted active discussion. The program team carefully monitored online engagement, identified needed shifts, and performed mid-course adjustments in response to emerging challenges. Lessons learned included focusing on positive norms instead of harmful norms, engaging peer-influencers to shift norms, and including educational resources to inform behavior change. Conclusions: This study offers learnings on application of social and behavior-change communication and social norms principles to future online violence prevention initiatives.
- Research Article
- 10.35877/454ri.qems1386
- Jun 11, 2020
- Quantitative Economics and Management Studies
This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.
- Research Article
1
- 10.35877/454ri.qems86
- Jun 11, 2020
- Quantitative Economics and Management Studies
This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.
- Research Article
6
- 10.1016/j.addbeh.2020.106567
- Jul 21, 2020
- Addictive Behaviors
Cannabis norm perceptions among Canadian university students
- Research Article
- 10.1080/09540253.2025.2576821
- Oct 24, 2025
- Gender and Education
This article examines how digital youth work contributes to the construction and negotiation of gender norms through social media. As digital practices become increasingly embedded in youth work, they present both challenges and opportunities for shaping gender norms. Despite the growing relevance of digital engagement, limited research has explored how youth workers contribute to the construction of gender norms online. We analyse 134 Instagram and TikTok posts created by Dutch youth workers. Applying an intersectional gender lens, attuned to gender, age, and ethnicity, we explore how digital content constructs ideas of femininity, masculinity, and gender inclusivity. Our findings reveal that while digital youth work often reinforces binary and stereotypical gender norms, it also offers possibilities for resistance and ‘undoing gender’. This study contributes to the fields of youth work, gender studies, and digital media by highlighting the normative power of everyday digital practices and the importance of critical reflection.
- Research Article
6
- 10.1177/23477970231152027
- Mar 25, 2023
- Journal of Asian Security and International Affairs
Saviour politics permeates some understandings of global gender norms by those who construct the Global North as the origin of global gender norms, and less attention is given to how saviour politics functions within the Global South, wielded by some privileged women against grassroots women. We argue that grassroots Global South women, despite their marginalisation, are global gender norms actors and deserve greater decision-making power on the local and international stages. We show how the United Nations Security Council Resolution 1325 on Women, Peace, and Security (WPS) and the broader WPS agenda focus on global gender norms construction in Nepal and Sri Lanka. We rely on qualitative methods. We highlight work done by grassroots women from diverse castes, ethnicities, religious backgrounds, abilities, education and social locations that construct global gender norms. This article adds to the WPS, Global South-Global North relations and global gender norms building.
- Research Article
18
- 10.1016/j.addbeh.2023.107709
- Mar 25, 2023
- Addictive Behaviors
Fear of missing out (FOMO) associates with reduced cortical thickness in core regions of the posterior default mode network and higher levels of problematic smartphone and social media use
- Research Article
- 10.3389/fpsyg.2025.1648500
- Oct 7, 2025
- Frontiers in Psychology
Enabling people to set personal carbon budgets may help them to track and reduce their carbon footprint over time. In this study, we investigated ways to encourage a representative sample of the UK population (N = 2,047) to reduce their carbon footprint by setting themselves a lower carbon budget. In an online experiment, we simulated a carbon footprint calculator based on personal spending and tested the effects of two carbon footprint anchors (low vs. high) and three social reference groups (people in the UK vs. customers at the same bank vs. people with similar expenditure) on the carbon budget set by participants. We found that providing a low anchor, independent of the corresponding social reference group, was significantly associated with setting a lower carbon budget. Setting a lower carbon budget was associated with greater motivation and self-reported willingness to change behaviour to adhere to the budget.
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