Gender Disparities in Technological Proficiency Among Women Online Workers in the Digital Economy Era

The adequacy of digital literacy (DL) among entrepreneurs can trigger the birth of readiness and ability to carry out digital transformation (DT) in relevant business processes and models in the digital economy era to improve entrepreneurial performance with better competitiveness. Also the existence of an entrepreneurial commitment to market orientation (MO) will facilitate business success. This research identifies and explores entrepreneurial performance (EP) models in the digital economy era in terms of DT, DL and MO mediation. The path analysis model was used to test the combined interaction of DT and DL with EP, and the MO relationship that mediates all three. The findings, DT and DL had a significant positive effect on MO both individually and jointly. DT directly has a significant positive effect on EP, also DL directly has a significant positive effect on EP. Sobel test results, it is known that DT has an insignificant positive effect on EP through MO, while DL has a significant positive effect on EP through MO. MO has the mediating effect of DT and DL relationships in influencing EP, consequently MO has a positive impact on EP. This research offers a framework for the performance model of entrepreneurship in a business perspective in the era of the digital economy. The adoption and modification of marketing mix factors into new marketing mix models is necessary to support the implementation of strategies and practices. An exploration of the influence of innovative new marketing mix models on DT practices, DL readiness and MO clarity in the context of entrepreneurship, as well as their implications for business performance, can be considered as future research directions.

In the digital intelligence economy era, enterprises' marketing model tend to be precise and refined. As the forerunner and leader of 5G mobile phones, Huawei mobile phones have both risks and opportunities in the era of the digital economy. On the one hand, Huawei’s traditional marketing strategies for mobile phones need to be adjusted and improved. On the other hand, the development of the digital economy has broadened Huawei’s market development space of mobile phones. This study focuses on Huawei smartphones as the primary subject of investigation, meticulously analyzing their marketing strategies within the framework of the SWOT (Strengths, Weaknesses, Opportunities, and Threats) model. It delves into four distinct dimensions: the strengths and weaknesses inherent to Huawei's marketing approach, along with the opportunities and threats it faces in the market. Furthermore, this research proposes concrete strategies for refining Huawei's product marketing tactics, offering valuable insights for enterprises seeking to navigate and thrive in the digital economy era.

The emergence of a new generation of information technology represented by big data, artificial intelligence, and mobile internet marks the arrival of the era of big data-driven digital economy. In the era of digital economy, enterprises face greater financial risks and need to constantly break through and innovate existing management models. Through the construction and linkage of industry-finance integration, enterprises can fully grasp market demand and continue to adjust. The article starts from the significance of industry-finance integration in the digital economy, and combines with the problems of low information infrastructure level, low business and financial process, weak internal organization and human technology, and poor information communication in the process of industry-finance integration. It puts forward ideas and ideas for industry-finance integration, and hopes to provide reference and reflection for the industry-finance integration of companies in the digital era.

This study analyzes the impact of digital transformation on the financial management of micro, small, and medium enterprises (MSMEs) in Indonesia in the digital economy era. MSMEs play a crucial role in the national economy but face challenges such as low digital and financial literacy levels, limited technology access, and uneven infrastructure. Digital transformation offers various opportunities, including operational efficiency, financial reporting transparency, and access to fintech-based financial services. However, risks such as data security and resistance to change remain concerns. This research uses a literature review method to identify strategies that can support MSMEs in adopting digital technology. The findings indicate that digital literacy, government support, and technological infrastructure development are key elements in maximizing the benefits of digital transformation. This study provides practical contributions for MSME actors and policymakers to create an ecosystem that supports the sustainability and competitiveness of MSMEs in the digital era.

Today’s society has stepped into the era of digital economy, so it is urgent to improve the national digital literacy. In 2021, China proposed the Program of Action for Improving the Digital Literacy and Skills of the Whole People, aiming to improve the digital literacy of the whole people and meet the needs of the development of times. As a higher vocational college cultivating high quality technical talents in the era of digital economy, it is bound to face the problem of improving the digital literacy of teachers and students. As a teaching staff of public courses in higher vocational colleges, the author discusses the integration of digital literacy education and writing education from the perspective of writing teaching, and shares thoughts and ideas in the process of education and teaching in order to improve students’ digital literacy.

In the context of the digital age, the digital economy, as a new economic model that the Chinese government is currently committed to developing, has played a positive role in driving consumption and creating employment opportunities. However, the differential development characteristics of the digital economy are becoming increasingly evident. The level of digital infrastructure and the application of digital facilities in China’s eastern regions are superior to those in the central and western regions. The increasing level of differential development in the digital economy will further accelerate the cross-regional mobility of labor. For the more developed eastern regions in China, in terms of the digital economy, the ability to empower employment is relatively high, which can create more job opportunities and attract a larger labor force seeking employment opportunities. In contrast, the central and western regions face slower development in the digital economy and relatively insufficient employment-empowering capacity, leading to labor force outflow. Proper cross-regional labor mobility can enhance the efficiency of labor resource allocation. However, excessive labor force mobility can lead to imbalanced labor resource allocation, causing job shortages and reduced employment quality in regions with an excess of labor force, while labor loss regions face labor shortages and talent drain, resulting in a loss of economic vitality in those regions. Therefore, clarifying and addressing the various negative impacts brought about by the differential development of the digital economy are crucial for improving the overall employment quality in the digital economy era. However, there is currently limited research focused on the influence of differential development levels of the digital economy on employment quality. This study delves into the impact of the differential development levels of the digital economy on employment quality and analyzes the underlying mechanisms. Based on panel data from 31 provinces and cities in mainland China from 2011 to 2020, this study uses the entropy method to calculate both the employment quality index and the digital economy index. Building upon the digital economy index, the Gini coefficient of the digital economy development level in various regions in China is calculated using the Gini coefficient formula. Subsequently, a two-way fixed-effects model empirically analyzes the impact of China’s differential development levels in the digital economy on employment quality. The research finds that the improvement in China’s differential development level in the digital economy significantly reduces employment quality. After re-calculating the Gini coefficient and the employment quality index using principal component analysis, it is found that the Gini coefficient of the digital economy still has a significantly negative impact on the employment quality index. After conducting 2SLS regression using instrumental variables, it is confirmed that there is still a significant negative correlation between the Gini coefficient of the digital economy and the employment quality index. According to the regression results, for every 1% increase in the Gini coefficient of the digital economy, the employment quality index will decrease by 0.111% to 0.361%. Through a regression analysis of the mechanism of action, it is found that the industrial structure plays an intermediary role in the impact of the differential development levels of the digital economy on employment quality. The improvement in the differential development levels of the digital economy is unfavorable for the transformation and upgrading of the industrial structure in the central and western regions, as well as the rational development of China’s overall industrial structure, thereby affecting the improvement of employment quality. Based on the above empirical results, the following policy recommendations are proposed: 1. The Chinese government should increase fiscal support for digital infrastructure construction in the central and western regions, continuously narrowing the gap in digital economy development levels between regions. 2. Regional governments in China should actively guide the healthy upgrading of industrial structures based on the actual conditions of each region. 3. In the digital economy era, the government should introduce relevant labor protection and social security policies based on the characteristics of emerging professions to further improve the employment quality of workers in the digital economy era.

In recent years, the digital economy has experienced the era of digital economy 1.0, the era of all-round electronization brought about by the rise of personal computers, and the era of 2.0, the era of all-round data brought about by the popularity of the Internet and mobile Internet, and entered the era of 3.0, the era of “digital right economy”. In the era of digital rights economy, all aspects of social and economic life will create new ecology and models. Digital identity and digital governance, digital asset transaction circulation, digital payment and settlement, and digital industry integration constitute the core sector of digital rights economic development. Blockchains has become the preferred model for establishing digital identity and governance due to its characteristics of multi-party co-governance, distributed storage, transparent rules, and permanent and true data persistence. This paper proposes to solve the problem of economic governance derived from the era of digital economy by building a blockchain service platform. The main achievements of this paper are to create new business models, actively explore the deepening application of blockchain technology in the field of energy and power, break through data barriers, activate data value, develop digital economy, and promote data fusion and data resource integration in the field of energy and power.

Discussion On The Transformation Of Financial Personnel In The Digital Economy Era

In the era of digital economy, enhancing the digital literacy (DL) of higher vocational students (HVSs) is crucial for cultivating skilled talents in digital industries and promoting the high-quality development of vocational education. Previous research on DL mainly focused on higher education, teacher education, the field of library and information etc., but rarely investigated HVSs in detail, and constitutes a research gap that requires the attention of the vocational education community. To explore the current DL level of HVSs and to establish potential factors that will lead to its improvement, this study conducted a survey-based quantitative approach with 348 participants from a vocational college in H province. Pearson correlation analysis and regression analysis were used to systematically investigate the level of DL among HVSs and its influencing factors. Results show that the overall DL of HVSs is moderately high and the five factors of computer self-efficacy (CSE), Internet attitudes, social media competence (SMC), school organizational support, and teachers’ DL conveyance all had a positive predictive effect on HVSs’ DL. Among these factors, teachers’ DL education was found to be the strongest predictor. These results emphasize the importance of DL education for HVSs and provide a practical direction for improving HVSs’ DL.

New marketing strategy model of E-commerce enterprises in the era of digital economy

With the continuous advancement of the scientific and technological revolution, the digital economy has widely affected all walks of life with the help of "Internet +". This paper focuses on analyzing the impact of the digital economy era on enterprise management and the problems faced by enterprises, and proposes methods and countermeasures for enterprises to carry out digital management transformation in three aspects: establishing digital management strategies, accelerating digital application and infrastructure construction, and cultivating digital management talents. Accelerate the entry into modern management and provide ideas for sustainable development. The digital economy is a new economic form produced with the modern information network as the carrier with the development of the scientific and technological revolution. With the development of society, the wide application and coverage of the Internet, and the impact of the new crown epidemic, the era of digital economy has accelerated. In the era of digital economy, the traditional enterprise management model is difficult to adapt to the current new business format. The digital economy is both a challenge and an opportunity for enterprises. To adapt to the impact of the digital economy, establish a digital management thinking, expand the application of digital technology in enterprise management, improve enterprise management efficiency, and find more development opportunities in the wave of the digital economy. It has become an inevitable choice in the process of enterprise management optimization.

In the context of digital economy driving global growth, cultivating college students’ digital literacy has become a strategic focus of digital competition among countries. In view of the problems of imperfect curriculum system, serious pan-entertainment and regional resource imbalance in China’s digital literacy cultivation, this paper is based on the talent needs in the AI era. We believe that the curriculum structure should be optimized and teacher training should be strengthened, a teaching model that emphasizes both critical thinking and digital supervision ability should be constructed. At the same time, policy support should be increased to promote balanced resource allocation, providing a systematic reform plan for talent cultivation in the digital economy era.

In the era of digital economy, digital literacy plays an important role in the process of enabling farmers’ entrepreneurship with digital technology. However, there are few studies in the literature on the impact and mechanism of digital literacy on farmers’ entrepreneurial performance. From the perspective of digital literacy, combining high-level theory and resource-based theory, this paper constructed a chain intermediary model of “digital literacy–entrepreneurial bricolage–entrepreneurial opportunity identification–entrepreneurial performance” based on the logical chain of “resource–opportunity–performance”. A hierarchical regression analysis and bootstrap method were used to analyze 308 samples of effective entrepreneurial farmers. The results show the following: (1) Digital literacy has a significant positive impact on the entrepreneurial performance of rural households. (2) Entrepreneurial bricolage and entrepreneurial opportunity identification play an intermediary role between rural households’ digital literacy and entrepreneurial performance. (3) There is a chain mediating effect of “digital literacy–entrepreneurial bricolage–entrepreneurial opportunity identification–entrepreneurial performance”. The research conclusions can broaden the research on the pre-influencing factors of farmers’ entrepreneurial performance and the driving effect of digital literacy and provide enlightenment on how to promote the improvement of farmers’ entrepreneurial performance and rural social and economic sustainable development.

Since the modern world has entered into the era of the digital economy, both government departments and enterprises in the general background of the popularization of information technology must figure out how to change the management mode in order to adapt to the new social and economic environments. This will make it easier for agencies to serve the public while also giving businesses an advantage over rivals. Sound financial management is one of the most effective means to encourage an enterprise’s continued development. Financial management that supports social development can further boost an organization’s competitiveness and efficiency, putting it above other organizations of a similar nature in the social development marketplace. Now there are still some enterprises that do not understand the significance of enterprise financial management transformation and do not realize that financial management in the digital economy era must be transformed from the traditional management mode to adapt to the transformation of the digital economy era. This paper first provides a brief explanation of the fundamental concept behind the digital economy, then examines the significance of financial transformation, follows by a third analysis of the issues with conventional financial management problems, and offers several practical approaches to enterprise financial transformation.

The development of science and technology and economy has pushed the world into a new era of digital economy. As a key factor of production, data flows frequently in the field of international investment because of its property attributes and investment value, which indicates the trend of transnational investment in the future. For multinational investors who intend to invest in data assets, the first issue to be considered is whether data assets can become eligible investment and be protected by existing international investment entity rules and procedural rules. However, there is still ambiguity in the identification of data investment eligibility in existing investment treaties and practices. As a big country of data resources, China should actively embrace the new era of digital economy and support digital economy enterprises to make rational use of international investment arbitration system to safeguard their rights and interests when dealing with investment disputes. At the same time, we should seize the opportunity of rule-making, promote the revision of the definition of investment in bilateral investment agreements while improving domestic investment and digital legislation, and provide legal protection for accelerating China’s digital economy foreign investment cooperation.