Abstract
ABSTRACT The online gender differences in the perceived well-being of internet users are commonly associated with offline stereotypical views and their social role expectations. However, existing studies have rarely examined the chronic differences between gender groups in terms of the way they use the internet. Drawing upon the social role theory, the current study attempted to explain the differences in their perceived well-being through agentic and communal internet use. Through a national online survey (n = 1,013), the current study found that agentic (but not communal) internet use mediates the relationship between gender differences and perceived well-being. The results help build a baseline model for future studies investigating the gender differences in online perceived well-being. Male and female internet users’ respective engagement in agentic vs. communal internet use may stimulate their perceived well-being to a certain extent.
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