Abstract

In the end of the twentieth century, Lakoff (1975) presented a provocative argument concerning woman's language based on her personal observation of English use in American society. She claimed that women used color vocabulary differently from men. In this study Lakoff's claims were verified in the context of the use of Mandarin color vocabulary in Taiwanese society by a color naming test. The results showed that the female subjects had a larger size of Mandarin color vocabulary than the male subjects. In addition, while the female subjects preferred to use qualified fancy color vocabulary, the male subjects tended to use direct color terms.

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