Abstract
The Achievers Life Style and Decision to Use Credit Card This study discusses the effect of achievers lifestyle on the decision to use credit card to customers of credit card customers of Bank Mandiri branch Pematangsiantar. The goal is to determine the effect of achievers' lifestyle with the decision to use credit cards to customers of Bank Mandiri credit card users. The number of respondents determined as many as 100 respondents. Sampling procedure is done by purposive sampling that is sampling technique based on credit card user who live in Pematangsiantar city. Mutiple linier regressions are used as technique of analysis. The results showed that the achievers lifestyle variables have a significant influence on the decision to use credit cards. From result of regression analysis known that activity and opinion variable have influence stronger than interest to decision using credit card. DOI: 10.15408/ess.v7i2.4987
Highlights
Abstrak Penelitian ini membahas tentang pengaruh gaya hidup achievers terhadap keputusan menggunakan kartu kredit pada nasabah pengguna kartu kredit Bank Mandiri cabang Pematangsiantar
The results showed that the achievers lifestyle variables have a significant influence on the decision to use credit cards
Dan keseluruhan hasil penelitian tersebut akan disimpulkan sebagai berikut: secara umum variabel gaya hidup (activities, interest, and opinion) berpengaruh positif terhadap keputusan konsumen dalam menggunakan kartu kredit Bank Mandiri cabang Pematangsiantar
Summary
Uji instrumen yang pertama kali dilakukan oleh peneliti adalah uji validitas kuesioner. Uji validitas ini dilakukan untuk mengetahui apakah instrumen penelitian yang digunakan tepat mengukur apa yang sebenarnya diukur. Penulis menyajikan hasil pengujian validitas i nstrumen dari variabel bebas dan variabel terikat
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
