Funnel-Based Predictive Modeling for Forecasting Student Admissions in Higher Education

The article presents the concept and subject of web analytics, its main goals and tasks, such as data gathering, data analysis, calculation of KPI, forming of online strategies, describes the main metrics used by specialists when analyzing a website – Bounce Rate, Hit, Visitor/Session, Activity Time, Click, First Visit/Session. After careful consideration the most effective web analytics tool was chosen – Google Analytics. It’s working principles were described and his advantages and disadvantages were analyzed. Working with UTM was described in case with Google Analytics and in common. A website was also selected for analysis using Google Analytics – Google Merch Shop, which is powered by Google and contains different types of Google merchandise. Google Analytics was used to gather different statistics regarding users and visitors activity on the web site. After this, such metrics as Visitors number, visitors’ geographical data and visitor’s conversion number were calculated. Based on the data obtained, weak points of the website were found, due to which the flow of users from some countries was too low, and the percentage of users who made a purchase was significantly lower than the percentage of users who viewed the product. These weak points are limited localization of the site, unclear shipping methods for customers that are outside of USA or Canada, outdated UI/UX design of items page and lack of description with photos on this page. As a result, four recommendations for the further development of the website were formed based on the research data and weak points of the site. It was recommended to add more localizations for people all over the world, increase number of photos, which could make potential customers more interested in making a purchase, and add a detailed description with characteristics of every item, available on the site

Content Marketing: An Action Research Approach To Developing A Customer Engagement Strategy Cynthia Wiggins Purpose: The purpose of this thesis was to provide an online customer engagement (OCE) strategy for a start-up content marketing company based in Barbados called ABC Investments (a pseudonym). A framework which assisted in determining a process for identifying the antecedents and consequences of online customer engagement and the strategy to engage online customers was proposed and tested. Rationale: The ability for a start-up content marketing company to create a strategy and monetize its content depends on the company gaining a good understanding of the antecedents and how they influence critical online customer engagement metrics. This thesis aims at contributing to the field of online customer engagement in the context of content marketing by researching the antecedents and outcomes of OCE in a real-world environment. Methodology: The research follows a Mixed Methods Action Research (MMAR) approach utilizing both quantitative and qualitative methods. The quantitative data was collected from a start-up content marketing company via Google Analytics, Facebook, and Instagram to identify the "what" of the antecedents. The influence of eleven (11) antecedents was tested against six (6) metrics including page views, bounce rate, pages per session, average session duration, average time on page and social engagement rate. The qualitative data was collected from interviews with an in-house employee and used as scaffolding to determine the "why" and "how" of the results from the quantitative data collection stage. The Action Research process was used to test the hypothesis after each quantitative and qualitative iteration. Findings and Implications: Originally eleven (11) antecedents were proposed, however on completion of the research twelve (12) antecedents were determined to have an impact on the six (6) online customer engagement metrics. There were two new antecedents which came to the forefront after qualitative analysis; “human personality” as an extension of vividness, and “discovery percentage” which replaced “hashtags”. The results also showed that online customer engagement antecedents could be grouped into two main categories: content-based antecedents, and platform-based antecedents. Additionally, the determination of which antecedents impacted on which consequences for practical application is much more complex than posited in previous literature; with results showing that an antecedent may impact on one online engagement metric positively but not on others. Firstly, the findings point to a need for an iterative process when determining the drivers of customer engagement. Secondly, the findings indicate the necessity for developers of content to first understand how the components of their content impact on customer engagement and utilize this understanding to create their online customer engagement strategies. Originality and value of the research: Little research exists on online customer engagement within the context of content marketing, which provides a framework for the understanding of the antecedents that drive customer engagement metrics in a real-world environment. In my research, I provided a list of twelve (12) content and platform engagement antecedents and tested their impact on customer engagement to address this gap in the literature. New content marketing companies and content marketing managers can use the findings to create customer engagement strategies, manage engagement levels, and enhance online engagement. Key Words: Online Customer Engagement, Customer Engagement, Content Marketing, Viral Marketing, Start-ups, Content Strategy, Facebook, Instagram, Google Analytics

Women's health is significantly influenced by the appropriate and timely secretion of female sex steroid hormones. Consequently, awareness of hormonal fluctuations at various life stages is crucial. In 2016, the Japanese Ministry of Health, Labour, and Welfare launched the HealthCareLabo (https://w-health.jp/) interactive women's health information website. This study aimed to investigate user behavior on the website from its inception in March 2016 to December 2022 to enhance its quality and effectiveness. Retrospective web research. Data analysis used Google Analytics to examine website engagement metrics, the number of pages visited per session, feature utilization rates, use access methods, and geographic locations. Over the 6-year study period, HealthCareLabo attracted 21,575,636 unique users, 26,200,559 sessions, and 53,595,955 page views. Returning users accounted for 10.7%, with an average of 2.05 pages viewed per session and an average session duration of 48 s. "Bounce rate" refers to the proportion of visitors who leave a website after viewing a single page without engaging further. The bounce rate of 67.75% suggests users did not find the content relevant, comprehensible, and actionable. The most frequently accessed page was "Self-check for All Women's Diseases," accounting for 10.95% of total page views. Notably, 64.19% of users were aged 25-44. The bounce rate increased with age, while the average session duration and pages viewed per session decreased. Traffic via social media had the highest average time on pages, most page views, and the lowest bounce rate. Among the top 10 Google Search queries leading to the website, four were related to BMI, with "BMI female" ranking highest and achieving a click-through rate of 48.53%. The Self-check feature was widely utilized, particularly for premenstrual syndrome, with 66% of respondents aged 25-44. The findings suggest that women of reproductive age are particularly attentive to health-related concerns, including body image and premenstrual syndrome. HealthCareLabo serves as an effective platform for promoting health literacy, with its Self-check feature playing a pivotal role in user engagement.

SMA Negeri 5 Bengkulu City is one of State Senior High Schools in Bengkulu City that has been accredited A with a total of 58 educators and 23 administrative staff and employees. In addition, SMA Negeri 5 Bengkulu City has also won many achievements both in academics (graduates of SMA N 5 Bengkulu City are accepted at the best universities in Indonesia through test and non-test pathways) as well as in the fields of science (Olympics), Sports, IMTAQ and the arts for the provincial and national levels. Application of student admissions data in higher education through SNMPTN using Fuzzy C-Means Algorithm at SMA N 5 Bengkulu City is an application that can help analyze data grouping based on student admission data into 3 groups. Data Analysis of Student Admissions in higher education through SNMPTN was made using the Visual Basic.Net programming language and SQL Server 2008 database by applying the Fuzzy C-Means algorithm. This application is able to provide information on the results of the analysis of student admissions at Higher Education through SNMPTN. The more data on student admissions in Higher Education, the more accurate the grouping results. Based on the results of the tests that have been carried out, the Application of Student Admission Data in Higher Education through SNMPTN can provide information on the results of data grouping divided into 3 groups, namely high, medium and low

The use of web analytics combined with other data streams for tailoring online vaccine safety information at global level: The Vaccine Safety Net’s web analytics project

This research has the aim of building a system of acceptance for new students with a website-based method, so that it can help prospective new students in the subject make it easier to obtain information about the registration of new students. Data processing in the acceptance of new students at Al Amanah Vocational School Pasar Kemis still uses Conventional systems, namely prospective registrants come directly to the school then fill out the registration form then the registration data is recorded in a book and reports are made also using manual recapitulation resulting in archival loss and needing a very long time in the process of making a report. Using research methods namely Library Studies, Analysis, Observation, Designing, Trial and Implementation. The information system at the admission of new students is designed using the PHP programming language and using the MySQL database as a Database Server. The output of this research is that the information system on admission of new students with web-based can have the ability to provide convenience for parents of new students in terms of getting all information about acceptance to new students and doing the registration process flow online.
 
 Keywords: New Student Admissions, PHP, MySQL Database.

Ospek and Character Building are two concepts offered by writers to readers. The Ospect has a spooky connotation. In fact, some students become victims of ospek activities, some even died. Character building has a convenient connotation. This research seeks to review the entitled Ospek, UNAS welcomes New Students Through Character Building. This was published on August 3, 2016. The reason for the selection of this study object is based on the content of reporting that the National University does not apply the Ospek the admission of new students. While most other universities are still applying ospek. There is a new rule, ospek is not horror anymore. The rules of ospek have changed since the admission of new students 2015/2016. The formulation of the problem this study: How to understand the discourse of news Without Ospek, UNAS welcomes New Students Through Character Building in unas.ac.id Edition 3 August 2016? The theory that became the reference is Critical Theory. Subjects the study are newsmakers Ospek, UNAS welcomes New Students Through Character Building, the division of Public Relations of National University. While the object of study is the Ospek, UNAS Welcomes New Students Through Character Building. In searching the data, the technique used is as follows: (1) content analysis to the Ospek, UNAS welcomes New Students Through Character Building, applied to obtain data the form of text; (2) in-depth interviews with newsmakers and readers, applied to obtain data pertaining to discourse practice (news text); (3) literature studies on books, websites, scientific journals, research reports, documents, applied to obtain data regarding socio-cultural practices. The results show that the reviewed is part of promotional activities the admission of new students at the National University.

This study aims to evaluate the Zoning System policy in the admission of new students listed in Permendikbud no. 17 of 2017, the purpose of the zoning system is to equal access to education in each district / city. however, in its implementation, it has not been able to eliminate the mindset of favorite and not favorite schools because the accreditation of several schools has not yet been evenly distributed, besides that, they still have to adapt to the implementation of this policy, one of which is at State Senior High School 2 Bandung which is the first cluster school before the zoning system for the admission of new students. This study uses a William N Dunn model of public policy evaluation with the CIPP approach (Context, Input, Process, Product). The research method uses descriptive research methods with a qualitative approach. Data collection techniques through interviews, observation and documentation study. The results showed that the application of the zoning system in the admission of New Students at State Senior High School 2 Bandung has been going very well but still needs new patterns in learning and the impact of implementing zoning system policies including improving the quality of learning, division of study groups, characteristics of students and the learning process at StateSenior High School 2 Bandung.

Admission of New Students (PPDB) in primary and secondary education units continues to experience dynamics. Contestation among schools, especially non-favorites, in getting new students is often colored by gratification. In order to apply to the school, the school provides a stimulus by providing uniforms, shoes, bags, stationery and so on. This mode is the most basic gratification exercise. In fact, Permendikbud No. 1 of 2021 concerning the Admission of New Students (PPDB) Chapter II concerning Procedures for Accepting New Students Article 2 paragraph (1) states, PPDB is implemented objectively, transparently, and accountably. Education units have many options in marketing education, avoiding a variety of commendable action options. The best option is to improve the quality of educational services starting from the management of marketing services. The quality of RATER services (reliability, assurance, tangible, empathy, and responsiveness) is expected to be a solution to the increasingly tough competition in PPDB, especially when the world community enters the era of industrial revolution 4.0. Among educational marketing management, social media-based educational marketing is the hottest option. Because, social media today is increasingly dominant to be a part of the lives of all generations, from the older, middle generation, let alone the millennial generation. The best improvement of educational services is to improve the quality of educators. Teachers are the key role in whether or not education services are qualified. No matter how good the curriculum is, if the educator's services in the education unit are of low quality, then the education services remain low. On the contrary, no matter how bad the curriculum is, if the teachers who teach are of high quality, then the quality of educational services is high. Ideally, the best educational services start from a quality concept, are implemented by qualified educators, and are managed using services that are reliable, guaranteed, real, empathetic, and responsive to various phenomena that occur, especially for students. Quality educators who are managed with school-based management that is also qualified make the school an ideal place for learning for students. This kind of education unit is what parents are looking for to entrust their children to study at school. By improving the quality of schools plus a social media-based marketing system, it is the best way to win the competition for the admission of new students elegantly

The purpose for this research is to make a blueprint of State University Of Jakarta website for admission of new students. This site using RestFul API Web Service technology that split in between data processing logic system and user interface so that if the system are in development, developer no need to rebuild or reorganize the whole part of system. The research done at Information and Technology Center (PUSTIKOM) University of XYZ on February until May 2016. Developing method that used are software method development. i.e. spiral development method. Overall there’s 3 main stages of this research and development. There are (1) early research; (2) product development; (3) test and revision of the product. Early research done for identify the problem and search the easy solution for solve that matter. Testing process for the prototype of the product done with media expert test. Data collecting process done by using questionaire which then analyzed with desciptive and quantitative technique. Based on research, testing result show that prototype have 100% score on Validation Test. Based the test result, the blueprint of University Of XYZ website for admission of new students that have been developed declared eglible for use as a milestone of admission of new students system for University of XYZ in a next year.

This study employs a qualitative approach with a case study as the research design. The focus of the case study is on how SDN 104231 Batang Kuis handles the Admission of New Students in the midst of the Covid-19 outbreak after the issuance of Regent Regulation No. 23 of 2021. Data collection is conducted through interviews, observations, and documentation. The findings indicate that 1) preparation for this policy is carried out through understanding, learning, and preparing implementation strategies in accordance with supporting factors, such as selecting a competent committee for Admission of New Students and implementing staff who are willing to learn from changes; 2) policy implementation has been carried out in accordance with existing policies and has become a new point for having a better system for Admission of New Students and services by integrating offline and online systems in the educational environment; and 3) there are supporting and inhibiting factors, such as the simplification of Admission of New Students activities and students being able to participate in online competitions, but also negative impacts, such as a decrease in parents' interest in enrolling their children in public elementary schools since the Covid-19 pandemic and the need for the development of infrastructure used.

Starting in 2007 with the implementation of the Support Program to Restructure and Expansion Plans of Federal Universities (Reuni, acronym in Portuguese), Brazil doubled the number of admissions in public higher education within a decade, while also making the admissions process more inclusive. However, this rapid expansion has led to criticism regarding the loss of quality in public higher education. The objective of this study is to compare the labor market performances of successful graduated and dropout students who majored in four disciplines that encompass this expansion policy. The nonparametric Binomial and Mann-Whitney tests were used to compare the performances of the groups of students who had successfully graduated and those who had dropped out of their courses at the Planaltina campus of the University of Brasilia (UnB-FUP). The performance of the graduated students in our sample was worrisome, as our results show that there is a high number of unemployed students and, that among those employed, few work in the area they majored in, raising doubts about the effectiveness of the policy to expand the number of admissions in higher education held in Brazil.

A commonly used data assimilation (DA) algorithm, Kalman filter, is integrated with the seasonal autoregressive integrated moving average (SARIMA) model to make a one-step forecast of monthly municipal solid waste (MSW) generation in Seattle. The DA solves the problem that parameters of the forecasting model need to be updated in every forecasting process. The performances of prediction models are compared using mean absolute percentage error (MAPE), root-mean-square-error (RMSE), and 95% confidence interval. The MAPE of the SARIMA model with DA is 0.0422, whereas the MAPE of the SARIMA without DA is 0.0914. A 95% confidence interval of SARIMA without DA keeps increasing, whereas SARIMA with DA remains constant, which means DA raises the stability of SARIMA as time progresses. Results show that DA enables the same MSW prediction model with more accurate and more robust forecast results. The SARIMA parameter updating cycle can be prolonged, which saves time and effort.

Management of new student admissions is made as a method of recruiting students in educational institutions, recruiting new students in the process using a management system. Management is used as a basic concept in the implementation of new student admissions at the State High School 1 Parigi. The method in this study uses a descriptive qualitative approach, the data collection method uses a system of interviews, observations, and documentation. The role of management in the acceptance of new students helps in setting the concept and the flow of implementation of the acceptance of new students. The basic concept of management which consists of planning, organizing, actuating, and controlling, in the implementation of new student admissions, becomes a regulatory center in the stages contained in the management function. The stages regulated by the management function in the admission of new students are contained in the scheme for the admission of new students at the State Senior High School 1 Parigi. The scheme for accepting new students with categories of academic and non-academic achievements, is based on the management function in its implementation

One of the tertiary institutions in Surabaya City, East Java Province, is experiencing a decline in new students from the target that has been determined in previous years. The analysis conducted by tertiary institutions uses a SWOT analysis approach, by looking at the conditions experienced both from internal and external aspects. In addition, tertiary institutions also look at the aspects of opportunities and threats that affect new student admissions. In addition to looking at the four aspects, universities see the supporting factor in the admission of new students from the variable "Quality of higher education that can give an attractive impression", because this variable is very influential on new student admissions. This makes universities carry out digital marketing strategies. The target of new student candidates is students who have potential. Digital marketing media is the use of social media (Facebook and Instagram) and advertising on local television and local radio. The result of digital marketing is that it can increase the admission of new students, thereby increasing the reputation of higher education institutions and optimizing digital marketing.